12 research outputs found

    FACTS AND FIGURES REGARDING THE ROMANIAN OIL INDUSTRY UNTIL 1948

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    The development of the Romanian oil industry covers a relatively short period of only 160 years, but the interest that oil has produced has been and still remains enormous. The influx of foreign capital in the Romanian oil industry has undoubtedly contributed to its development, but foreign capitals have monopolized almost all the oil industry in the country. Romania has experienced the consequences of this situation, which has marked the future general development of the country. The year 1947, or "the final year of the Romanian oil industry based on private capital", did not complete the period of restoration, despite the aggressive intervention of the communist power. The Nationalization of the Romanian and foreign oil companies from June 11, 1948, made the first step towards the absolute management and control of the Romanian oil industry, the clear signal of Romania's political and economic isolation, with all its consequences, at least until 1964. Hence, in the year 1918, when Romania celebrates 100 years from it's formation as an Unitary State, this paper aims at presenting some facts and figures about the Romanian oil industry from year 1918 up to 1948 (the year of Nationalization)

    ANALYSIS REGARDING GLOBAL APPROACHES ABOUT ORGANIZATIONAL BEHAVIOUR EFECTIVENESS RESEARCHES

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    The concept of organizational culture is fundamental to explain critical phenomena in the functioning of organizations, phenomena such as the creation of a hierarchy of values on which depends either the strategic direction of the system or the determination of fundamental attitudes towards the internal and external environment. The paper presents comparative results of GLOBE research in various countries, research based on the correlation between national culture, organizational culture and leadership. In order to determine main differences, in terms of organisational culture and leadership between countries are took in account important countries from different continents and regions.For the study relevance are considered countries from different clusters in terms of societies and related to the cultural dimension

    BRANDING IN SPORT

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    Sport has been and continues to be a fun way for the masses and a long tradition since the ancient Greek and Roman times. People have always used sport to escape from their everyday problems. Emotions are the ones that lead sports fans to continue to support their favorite athletes and teams. Over the centuries, sports events have evolved into billions of dollar industries through large investments from corporations who want to associate the brand with a team or athlete. Most people, when they hear branding or branding, think about logos, but branding is much more than that. A brand has DNA, personality, identity, and so on. Brand is the essence of the product, and the logo is a small part of this complex set of elements. This paper aims at presenting some theoretical elements on the link between branding and sport, describing the branding process, the strength of the personal brand, trying to explain the reasons for choosing an athlete as an influencer for a particular brand. The paper is structured on several sections. The first section presents the concept of branding, the importance of branding in sports and the reasons why athletes are chosen to represent some of the world's largest brands. The following section presents the study carried out in this paper, the methods used and the results obtained. The last part of the article outlines the conclusions, limitations and suggestions for future work

    THE CONTRIBUTION OF SPORT TO A HEALTHY LIFE

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    “Healthy mind in healthy body” has a wide coverage when it comes to personality development as a whole, including self-esteem. Through somatic optimization (better blood circulation, heart rate adjustment, hormonal balance, muscle strengthening, avoiding overweight, etc.), the sport also contributes to a higher self-esteem, through a greater weight of the physical self (perception of one’s body), in the general conception of self. If we make a connection between the quality of the overall life of people and the ways of spending their free time it is not difficult to observe that the high percentages of those who systematically practice physical exercise among the total population is itself an indicator of a society of some degree development. The practice of physical exercises was present in the social life of all the social-economic arrangements from the history of human society. The present paper aims to present some theoretical aspects regarding the complexity of the roles of sport: the reciprocal effects between sport and society, the functions of sport, well-being and quality of life, the effects of standard of living and lifestyle on movement practice, organized physical education, but also a practical study regarding the influence of practicing physical exercises as a lifestyle on quality of life thus highlighting the importance of movement in our life. REZUMAT. Contribuția sportului la o viață sănătoasă. Dictonul „minte sănătoasă în corp sănătos” are o acoperire largă atunci când vine vorba despre dezvoltarea personalității în ansamblu, inclusiv despre respectul de sine. Prin optimizare somatică (mai bună circulație a sângelui, ajustarea frecvenței cardiace, echilibrul hormonal, întărirea mușchilor, evitarea excesului de greutate etc.), sportul contribuie, de asemenea, la o stimă de sine mai mare, printr-o pondere mai mare a sinelui fizic (percepția corpului cuiva), în concepția generală despre sine. Dacă facem o legătură între calitatea vieții oamenilor în general și modalitățile de a-și petrece timpul liber, este ușor să observăm că procentele mari ale celor care practică în mod sistematic exercițiul fizic în rândul populației totale este în sine un indicator al gradului de dezvoltare al unei societăți. Practica exercițiilor fizice a fost prezentă în viața socială a tuturor aranjamentelor social-economice din istoria societății umane. Lucrarea de față își propune să prezinte câteva aspecte teoretice cu privire la complexitatea rolurilor sportului: efectele reciproce dintre sport și societate, funcțiile sportului, bunăstarea și calitatea vieții, efectele nivelului de viață și ale stilului de viață asupra practicilor de mișcare, educația fizică organizată, dar și un studiu practic referitor la influența practicării exercițiilor fizice ca stil de viață asupra calității vieții, subliniind astfel importanța mișcării în viața noastră. Cuvinte cheie: stil de viață, beneficii, viață, obiective, sport

    ADOPTION OF TECHNOLOGICAL INNOVATIONS BY SPORTS SPECTATORS

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    In the paper "Adoption of technological innovations by sports spectators" we make a brief analysis of the importance of technology in sports and in the fans' experience, and in the last part a technology used by both athletes and fans is presented, which is revolutionizing the sports field. Just as it happens in any other field, in the case of professional sports, modern technology has produced important changes. And if we think about everyday life, instead of going up the stairs, you use the elevator, instead of writing on paper, you use your computer or laptop at the office, the phone, you pay with a card when you go to the table. Technology becomes part of our lives once we come into contact with it, so it is normal to see the world of professional sports very interested in new technologies. We already see many of these technologies in tennis, where the ball can be tracked with amazing precision, in football, where we have the replay and detailed analysis of any movement made by the players on the field. Others are there, but not so well know

    SPORT FANS USAGE OF FITNESS APPS

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    We spend more time at home, but above all, health is a priority. And because exercise is part of a balanced lifestyle, here are mobile sports apps to help you exercise and exercise at home. When the weather outside is not friendly to be able to exercise outdoors or when it is recommended to stay indoors for a long period, as was the case in past years, to prevent the spread of the COVID-19 virus, we must not give up to physical exercises, but we have to find alternative solutions. Here's the best alternative for outdoor exercise: mobile sports apps that help you exercise at home. In the paper "Sport fans usage of fitness Apps" we have presented a brief history of the appearance of fitness applications, a summary of the advantages and disadvantages of these applications and a short description of two studies carried out in this field of sports application

    THE ROLE OF SOCIAL MEDIA ON SPONSORSHIP ACTIVATION

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    Globally, sponsorship has grown impressive over the last 30 years, receiving an increased importance in the communication mix of companies. Sport organizations have understood the importance and the role sponsorship it plays for the financial support they need. Sponsorship is the material support of an event, activity or organization by an unaffiliated partner. It is a good way to increase brand awareness, which helps to generate consumer preferences and promote brand loyalty and also improves the brand image. Brands play an important role in the development of companies because they bring a number of benefits to them. The paper "Innovation’s impact on sponsorship activation" aims to present a series of theoretical elements of activating sponsorship, as well as the element of innovation in this process, an element represented by the social media presence in our lives and in the last part of the paper is presented a study based on a survey on our topic. REZUMAT. Rolul social-media în activarea sponsorizării. La nivel global, sponsorizarea a crescut impresionant în ultimii 30 de ani, primind o importanță crescută în mixul de comunicare al companiilor. Organizațiile sportive au înțeles importanța și rolul de sponsorizare pe care îl joacă pentru sprijinul financiar de care au nevoie. Sponsorizarea este sprijinul material al unui eveniment, activitate sau organizație de către un partener neafiliat. Este o modalitate bună de a crește gradul de conștientizare a mărcii, care ajută la generarea preferințelor consumatorilor și la promovarea loialității mărcii și, de asemenea, îmbunătățește imaginea mărcii. Mărcile joacă un rol important în dezvoltarea companiilor, deoarece le aduc o serie de beneficii. Lucrarea „Impactul inovației asupra activării sponsorizării” își propune să prezinte o serie de elemente teoretice ale activării sponsorizării, precum și elementul de inovație în acest proces, element reprezentat de prezența social media în viețile noastre și în ultima parte a lucrării este prezentat un studiu bazat pe un sondaj pe tema noastră. Cuvinte cheie: Marcă, Activare Sponsorizare, Rețele Sociale, Sportiv

    THE IMPACT OF SCIENCE AND INNOVATION MEASUREMENT IN ECONOMIC STUDIES

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    This paper provides a framework to assess the contribution of science and innovation to society. It is divided into three parts. The first part reviews the indicators of the impact of science and innovation available in the literature and explains why economic indicators dominate the field. It also discusses some exercises that try to extend the discussions and measurements of impact to more intangible dimensions, and shows that these interesting results nevertheless fail to properly address the issue. The second part develops a typology of impact covering eleven dimensions. Beyond the economic dimension, the typology concentrates on more intangible ones. Finally, in the end, the third part discusses the challenges confronting social scientists and statisticians interested in measuring the impact of science and innovation

    THE ASSOCIATIONS OF SPORT BRAND “UNIVERSITATEA CRAIOVA”

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    A brand image is a set of associations, usually organized in a significant way. An association and an image are both perceptions that reflect or not an objective reality. The fundamental value of a brand name is often its set of associations - more precisely their meaning for the people. Associations are the basis for purchasing decisions and loyalty to the brand. There is a wide range of possible associations and a variety of ways in which they can provide value. A brand refers to how a product, service or company is seen in the minds of consumers. Every brand is seen in a certain way by consumers. Note that such a perception can be both negative and positive. Brands can include a product, service or company, but also a state, a person, an event or even a building. In some cases, no logo or slogan is needed, identity is something else. Associations are not just present, they also have some power. A link with a brand will be stronger if it relies on many experiences or exposures to communication, unlike a smaller number of experiences. It will also be stronger when supported by a network of other links. The present paper aims to present some theoretical aspects regarding the brand associations specific to the sports clubs and the way they lead to the increase of the notoriety, with practical examples from the activity of the organization

    The importance of life quality questionnaire in patients with prostate cancer, pre- and post-radical prostatectomy

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    This study analyzes the satisfaction of the patients with radical prostatectomy according to the signs and symptoms included in the EORTC QLQ – C30 and EORTC QLQ – PR25 questionnaires, including their relation with the health state that influences the pre and postoperative life quality. Fifty patients with prostate cancer in a localized stage were studied and analyzed in a prospective manner and for a period of 12 months, before and 6 months after the radical prostatectomy. In choosing the patients, the common denominator was the use of the same postoperative plan and the lack of postoperative complications, as well as the lack of chronic diseases. Erectile dysfunction, urine incontinence were quite frequent after radical prostatectomy, while the urinary obstruction and the weak urinary stream were less frequent. In this regard, people noticed a significant decrease of life quality. Although the study addressed a small group of patients, the results are similar to those belonging to other clinical studies. Even if the aspect of life quality is more rarely taken into account, the questionnaires regarding the life quality are specific, useful and quite cheap in evaluating different therapies
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