1 research outputs found
Outdoor advertising as experiments
- Author
- Alan G. Sawyer
- Arch G. Woodside
- Arch G. Woodside
- Arch G. Woodside
- B. Curtis Hamm
- Bob Donath
- C.E. Wilson
- Cathy L. Hodges
- Charles Ramond
- Darrell A. Ullman
- Donald T. Campbell
- Donald T. Campbell
- Fred N. Kerlinger
- Gary F. McKinnon
- Ilkka A. Ronkainen
- J. Patrick Kelly
- J.B. Wilkinson
- Jaye Nielfeld
- Joel N. Axelrod
- Joel N. Axelrod
- Joseph O. Eastlack
- Leonard A. LoSciuto
- Peter Doyle
- Philip Berger
- POPAI/DuPont
- POPAI/DuPont
- Richard Nisbett
- Seymour Banks
- Stan Rapp
- Stuart Henderson Britt
- Thomas D. Cook
- William L. Wilkie
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study