73 research outputs found
GaN-based transistors using buffer-free heterostructures for next generation RF devices
International audienc
A REESTRUTURAÇÃO DO PROJETO PEDAGÓGICO DE UM CURSO DE LICENCIATURA EM FÍSICA DE UMA UNIVERSIDADE PÚBLICA: CONTRIBUIÇÕES DE LICENCIANDOS AO PROCESSO
De la sanidad del cuerpo a la sanidad del alma: estudio sobre la lógica de construcción de las identidades colectivas en el neo-pentecostalismo argentino
Co-branding in advertising: the issue of product and brand fit
Three studies are conducted to investigate co-branding in advertising by manipulating product and brand fit. Polarity of brand images (positive or neutral) and the type of ad processing (topdown versus bottom up) were also taken into account. The results show that either product or brand fit is sufficient to produce positive attitudes towards the core brand in case of a high image core brand. However, these results do not hold for core brands with a neutral image. In that case, brands better team up with a brand possessing high product fit and/or a positive image instead of a similar image.
High Efficiency AlN/GaN HEMTs for Q-Band Applications with an Improved Thermal Dissipation
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