A linguistic approach to assess the dynamics of design team preference in concept selection

This paper addresses the problem of describing the decision-making process of a committee of engineers based upon their verbalized linguistic appraisals of alternatives. First, we show a way to model an individual’s evaluation of an alternative through natural language based on the Systemic-Functional Linguistics system of APPRAISAL. The linguistic model accounts for both the degree of intensity and the uncertainty of expressed evaluations. Second, this multi-dimensional linguistic model is converted into a scalar to represent the degree of intensity and a probability distribution function for the stated evaluation. Finally, we present a Markovian model to calculate the time-varying change in preferential probability, the probability that an alternative is the most preferred alternative. We further demonstrate how preferential probability toward attributes of alternatives correspond to preferential probability toward alternatives. We illustrate the method on two case studies to highlight the time-variant dynamics of preferences toward alternatives and attributes. This research contributes to process tracing in descriptive decision science to understand how engineers actually take decisions.National Science Foundation (U.S.) (Award CMMI-0900255

A Hybrid Approach to Sentiment Analysis with Benchmarking Results

The objective of this article is two-fold. Firstly, a hybrid approach to Sentiment Analysis encompassing the use of Semantic Rules, Fuzzy Sets and an enriched Sentiment Lexicon, improved with the support of SentiWordNet is described. Secondly, the proposed hybrid method is compared against two well established Supervised Learning techniques, Naïve Bayes and Maximum Entropy. Using the well known and publicly available Movie Review Dataset, the proposed hybrid system achieved higher accuracy and precision than Naïve Bayes (NB) and Maximum Entropy (ME)

An Evaluation Framework and Adaptive Architecture for Automated Sentiment Detection

Analysts are often interested in how sentiment towards an organization, a product or a particular technology changes over time. Popular methods that process unstructured textual material to automatically detect sentiment based on tagged dictionaries are not capable of fulfilling this task, even when coupled with part-of-speech tagging, a standard component of most text processing toolkits that distinguishes grammatical categories such as article, noun, verb, and adverb. Small corpus size, ambiguity and subtle incremental change of tonal expressions between different versions of a document complicate sentiment detection. Parsing grammatical structures, by contrast, outperforms dictionary-based approaches in terms of reliability, but usually suffers from poor scalability due to its computational complexity. This work provides an overview of different dictionary- and machine-learning-based sentiment detection methods and evaluates them on several Web corpora. After identifying the shortcomings of these methods, the paper proposes an approach based on automatically building Tagged Linguistic Unit (TLU) databases to overcome the restrictions of dictionaries with a limited set of tagged tokens