Is communications a strategic activity in UK Education?

This qualitative exploratory paper investigates whether communications/public relations is regarded by opinion formers in UK education as a strategic business activity or a tactical marketing tool. It is based upon depth interviews with 16 senior managers with strategic roles in UK higher or further education, or Government bodies, conducted between June and September 2004. The findings seem to suggest that communications/PR is ideally seen by leaders as a strategic function, but that there are limitations to this vision becoming a reality. The research goes on to offer initial conclusions on some of the issues surrounding perception, resource, and implementation of strategic communications/PR in UK education, with implications for practitioners considered

Into the depths of C: Elaborating the de facto standards

C remains central to our computing infrastructure. It is notionally defined by ISO standards, but in reality the properties of C assumed by systems code and those implemented by compilers have diverged, both from the ISO standards and from each other, and none of these are clearly understood. We make two contributions to help improve this error-prone situation. First, we describe an in-depth analysis of the design space for the semantics of pointers and memory in C as it is used in practice. We articulate many specific questions, build a suite of semantic test cases, gather experimental data from multiple implementations, and survey what C experts believe about the de facto standards. We identify questions where there is a consensus (either following ISO or differing) and where there are conflicts. We apply all this to an experimental C implemented above capability hardware. Second, we describe a formal model, Cerberus, for large parts of C. Cerberus is parameterised on its memory model; it is linkable either with a candidate de facto memory object model, under construction, or with an operational C11 concurrency model; it is defined by elaboration to a much simpler Core language for accessibility, and it is executable as a test oracle on small examples. This should provide a solid basis for discussion of what mainstream C is now: what programmers and analysis tools can assume and what compilers aim to implement. Ultimately we hope it will be a step towards clear, consistent, and accepted semantics for the various use-cases of C.We acknowledge funding from EPSRC grants EP/H005633 (Leadership Fellowship, Sewell) and EP/K008528 (REMS Programme Grant), and a Gates Cambridge Scholarship (Nienhuis). This work is also part of the CTSRD projects sponsored by the Defense Advanced Research Projects Agency (DARPA) and the Air Force Research Laboratory (AFRL), under contract FA8750-10-C-0237.This is the author accepted manuscript. The final version is available from the Association for Computing Machinery via http://dx.doi.org/10.1145/2908080.290808

Factors influencing online flight ticket purchasing

In spite of the rapid growth in Internet purchasing of products and services in Korea, the buying rate of online flight ticketing remains low. This research investigates the factors that influence online ticket purchasing through a survey of Internet consumers to determine the relationships between convenience, willingness to purchase and trust. From these, the present satisfaction levels can be assessed and future upgrades and requirements can be planned. It is also necessary to determine the background factors that influence Internet-using consumers who visit websites, with a view to simplifying procedures and encouraging repeat visits to the sites

The yellow European eel (Anguilla anguilla L.) may adopt a sedentary lifestyle in inland freshwaters

We analysed the movements of the growing yellow phase using a long-term mark–recapture programme on European eels in a small catchment (the Frémur, France). The results showed that of the yellow eels (>200 mm) recaptured, more than 90% were recaptured at the original marking site over a long period before the silvering metamorphosis and downstream migration. We conclude that yellow European eels >200 mm may adopt a sedentary lifestyle in freshwater area, especially in small catchment

Age and growth of longfinned eels (Anguilla dieffenbachii) in pastoral and forested streams in the Waikato River basin, and in two hydro-electric lakes in the North Island, New Zealand

Growth rates of New Zealand endemic longfinned eels (Anguilla dieffenbachii) from streams in pasture and indigenous forest, and from two hydroelectric lakes (Lakes Karapiro and Matahina), were estimated by otolith examination. Habitat-specific growth was further investigated with measurement of widths of annual bands in otoliths. Longfinned eels 170-1095 mm in length ranged between 4 and 60 years old (N=252). Eels in pastoral streams grew faster (mean annual length increment ±95% CL = 24 ± 3 mm to 36 ± 7 mm) than eels in streams in indigenous forest (annual length increment 12 ± 2 mm to 15 ± 3 mm). Eels from the hydro-electric lakes had growth rates (annual length increments 19 ± 4 and 19 + 7 mm) similar to eels from pastoral streams. Otoliths of most eels showed annual band widths that indicated growth in several different habitats, corresponding to growth during upstream migration, and limited movement among adult habitats. Estimated age at marketable size (220 g) ranged between 7 and 26 years. The particularly slow growth of longfinned eels in streams in indigenous forest has considerable implications for management. The fast growth rates of eels in hydro-electric lakes provides evidence for the potential of increased eel production by stocking. The probable selective production of female eels in these lakes may be nationally important to allow enhancement of breeding stocks

Coupling between diffusion and orientation of pentacene molecules on an organic surface.

The realization of efficient organic electronic devices requires the controlled preparation of molecular thin films and heterostructures. As top-down structuring methods such as lithography cannot be applied to van der Waals bound materials, surface diffusion becomes a structure-determining factor that requires microscopic understanding. Scanning probe techniques provide atomic resolution, but are limited to observations of slow movements, and therefore constrained to low temperatures. In contrast, the helium-3 spin-echo (HeSE) technique achieves spatial and time resolution on the nm and ps scale, respectively, thus enabling measurements at elevated temperatures. Here we use HeSE to unveil the intricate motion of pentacene admolecules diffusing on a chemisorbed monolayer of pentacene on Cu(110) that serves as a stable, well-ordered organic model surface. We find that pentacene moves along rails parallel and perpendicular to the surface molecules. The experimental data are explained by admolecule rotation that enables a switching between diffusion directions, which extends our molecular level understanding of diffusion in complex organic systems.The authors acknowledge financial support from the EPSRC (EP/E0049621, B.A.J.L., D.J.W., D.M.C., A.P.J., J.E., W.A.), the Austrian Academy of Sciences (B.A.J.L.), the Royal Society (A.P.J.), the E.U. ERASMUS programme (A.M.) and the Deutsche Forschungsgemeinschaft (GRK 1782, P.R.). Underlying data are available at the University of Cambridge Research data repository (https://www.repository.cam.ac.uk).This is the author accepted manuscript. The final version is available from Nature Publishing Group via http://dx.doi.org/10.1038/nmat457

External perceptions of successful university brands

Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and appropriate to investigate the common approaches of those institutions perceived as having successful brands. This study is exploratory in nature, seeking to investigate how successfully UK universities brand themselves, whether they are distinct and if the sector overall communicates effectively. This is approached through examining the perspective of opinion formers external to universities but closely involved with the sector – a key stakeholder group in UK higher education Overall, the research’s exploratory nature aims to further the debate on effective branding in UK higher education. The findings and conclusions identify some issues surrounding university branding activity; most UK universities were considered to be distinct from one another, but few were seen to have real fully formed brands. Although a number of institutions that were seen as having more ‘successful’ brands were identified, it was argued that whilst many UK universities communicate their brand well enough to key stakeholders, they fail to consistently do this across all audiences. It was also suggested that UK universities may concentrate on areas of perceived immediate strategic importance (in terms of branding) to an extent where others are neglected

The dynamics of benzene on Cu(111): a combined helium spin echo and dispersion-corrected DFT study into the diffusion of physisorbed aromatics on metal surfaces

We use helium spin-echo spectroscopy (HeSE) to investigate the dynamics of the diffusion of benzene adsorbed on Cu(111). The results of these measurements show that benzene moves on the surface through an activated jump-diffusion process between the adsorption sites on a Bravais lattice. Density Functional Theory (DFT) calculations with van der Waals (vdW) corrections help us understand that the molecule diffuses by jumping through non-degenerate hollow sites. The results of the calculations shed light on the nature of the binding interaction between this prototypical aromatic molecule and the metallic surface. The highly accurate HeSE experimental data provide a quantitatively stringent benchmark for the vdW correction schemes applied to the DFT calculations and we compare the performances of several dispersion interaction schemes.MS would like to thank the Royal Society for his University Research Fellowship. HH acknowledges the support of the Leverhulme Trust. This work used the ARCHER UK National Supercomputing Service via our membership of the UK’s HEC Materials Chemistry Consortium, which is funded by EPSRC (EP/L000202)

Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?

Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether the effectiveness of branding activity in the higher education sector should be evaluated and measured, through exploratory interviews with those who often drive it; UK University marketing professionals. Conclusions suggest that university branding is inherently complex and therefore application of commercial approaches may be over simplistic. Whilst marketing professionals discuss challenges they do not necessarily have a consistent view of the objectives of branding activity although all were able to clearly articulate branding objectives for their university, including both qualitative and, to some extent, quantitative metrics. Some measures of the real value of branding activity are therefore suggested but a key debate is perhaps whether the objectives and role of branding in higher education needs to be clarified, and a more consistent view of appropriate metrics reached? Various challenges in implementing branding approaches are also highlighted

‘Brands in Higher Education ; Challenges and Potential Strategies’

This study explores the challenges of university branding and the qualities that make university branding different from commercial branding in terms of cultural issues, branding concepts and frameworks and brands architecture. The literature about branding in the university sector is described and viewed in the context of exploratory interviews with fifty five university managers. The results present the differences between university and commercial brandings as well as culture, brand concepts and brand architecture,. The study was conducted in UK universities, but similar issues in many other countries means that the results are comparable internationally. Overall, the findings presented in this research offer a valuable contribution to our understanding of the complexities of higher education branding