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2 research outputs found
Is it worth it to be unethical? Consumers’ attitudes toward personalized commercial e-mails
Author
AD Miyazaki
B Friedman
+32Â more
B Ives
C Gurau
C O'Leary
C-H Cho
CE Hackley
D Howard
DK Peterson
DW Stewart
E Foxman
EM Caudill
G Long
G Low
GJ Nowak
H Roehm
Jay Yu
JD McKeen
JE Phelps
JW Kim
K Pramataris
K Wehmeyer
KB Sheehan
KB Sheehan
KB Sheehan
L Wolin
MM Tsang
P Chachko
PA Pavlou
R Clarke
RW Palmatier
S Trollinger
S-T Yuan
WS Snyder
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Possible Disparities in Consumers' Perceptions Toward Personalized Advertising Caused by Cultural Differences: U.S. and Korea
Author
Adler R.
Alexander R.
+36Â more
Brenda J. Cude
Chachko P.
Cho B.
Cho C.
Cho C.
Choi S.
Choi Y.
Cutler B.
De Mooij M. K.
Foxman E.
Friedman B.
Hall E. T.
Hofstede G.
Jay (Hyunjae) Yu
Kelly B.
Kim G.
Kim J. W.
Lekakos G.
Mabley K.
McLuhan M.
Nowak G. J.
Park H. S.
Pavlou P. A.
Rodgers S.
Roehm H.
Shaffer G.
Shavitt S.
Sheehan K. B.
Sheehan K. B.
Stewart D. W.
Sundar S. S.
Trollinger S.
Tsang M. M.
Von Knoop C.
Wolburg J.
Wolin L.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref