Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting

This study investigated internal marketing practices and its relationship with job satisfaction in a Nigerian university environment. Results indicated internal marketing as having resultant effects on three major areas or components; understanding of organizational vision and values,quality delivery of external marketing as well as quality delivery of interactive marketing. It was also established that there was strong and positive relationship between internal marketing and job satisfaction. The research measures showed good psychometric values. These findings were discussed and situated within the Nigerian university environment. It was recommended that the university should place more emphasis on internal marketing practices thereby enhancing the quality delivery of both interactive and external marketing of the university. The university was advised to promote extrinsic job satisfaction among its staff. Areas of further studies were also suggested

Marketing Strategy and Performance: Evidence from Nigerian Export Companies

In a developing country like Nigeria, earning from export especially non-oil export is an important element of the country’s Gross National Product (GNP). Globalization of trade has also led a number of companies to search for markets beyond the domestic markets. This study aims at explaining the effects of firms’ strategic factors on export performance of Nigerian companies. The key strategic factors on export and its marketing plan will cover all aspects of the product, promotion, pricing and distribution. The challenge of the strategies to be used is whether it should be standardized or adapted to the conditions of the foreign market. The effects of these strategies show that the firms’ product adaptation, promotion adaptation and the firm marketing position affect the firm’s export performance

ANTIMICROBIAL ACTIVITY AND PHYTOCHEMICAL SCREENING OF NEEM LEAVES AND LEMON GRASS ESSENTIAL OIL EXTRACTS

In this study, the antimicrobial activity and phytochemical constituents of neem leaves and lemon grass oil extracts were evaluated. Oil extracts of neem leaves and lemon grass were obtained by solvent extraction method using hexane and ethanol. Antimicrobial activity screening of plants’ oil extracts were conducted using agar well diffusion method and the oil extracts were tested against three gram negative bacteria (Pseudomonas aeruginosa, Klebsiella specie, Escherichia coli), one gram positive bacteria (Staphylococcus aureus) and two fungi (Candida albicans, Rhizopus specie). Phytochemical components of the ethanolic oil extracts were anthocyanin and betacyanin; quinones; terpenoids and acid for lemon grass. In addition to other phytochemicals present in lemon grass ethanolic oil extract, neem ethanolic oil extracts tested positive to flavonoids. Lemon grass oil extract shows high activity against Escherichia coli, Staphylococcus aureus and Candida albicans which are representative of the three categories of microorganisms considered. Neem leaves oil extracts have relatively low activity against most of the selected microorganisms