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Evaluation of frozen fish marketing in southwestern Nigeria
The study examined the marketing of frozen fish in southwestern Nigeria. It determined the profitability of fish marketing and investigates the market structure for fish in the study area. A multistage sampling technique was used to select 150 frozen fish marketers in the study area. Gross margin analysis and Gini-coefficient were used to analyze the data collected. The study revealed that a frozen fish marketer earned an average of ₦ 25,950.70 per month as gross margin which indicates that fish marketing is a profitable venture in the study area. The study also reveals that the Gini-coefficient for fish marketers in the study area to be 0.3336 which indicates moderately inequality in income distribution among the respondents.Keywords: Gross-margin, Gini-coefficient, Frozen fish, Fisheries Economics, Fish Processing, Marketing, And Consumption, Market StructureKeywords: Gross-margin, Gini-coefficient, Frozen fish, Fisheries Economics, Fish Processing, Marketing, And Consumption, Market Structur