10 research outputs found
The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions
- Author
- Aaker Jennifer
- Aggarwal Pankaj
- Anderson Craig A.
- Austin James T.
- Batra Rajeev
- Bridges Sheri
- Briggs Steven
- Butler Ruth
- Chiu Chi-yue
- Chiu Chi-yue
- Darley John M.
- Diamantopoulos Adamantios
- Dweck Carol S.
- Dweck Carol S.
- Eric A. Yorkston
- Fournier Susan
- GĂĽrhan-Canli Zeynep
- Joseph C. Nunes
- Keller Kevin Lane
- Kruglanski Arie W.
- Levy Sheri R.
- Mao Huifang
- Morgan George A.
- Ng Sharon
- Nunnally Jum C.
- Ourusoff Alexandra
- Park C. Whan
- Plaks Jason E.
- Plummer Joseph T.
- Rook Dennis W.
- Shashi Matta
- Tauber Edward M.
- Van Osselaer Stijn M.J.
- Yorkston Eric
- Zhang Shi
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
Full text linkA financial approach-based measurement of brand equity in the restaurant industry
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
No full textDo We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies
- Author
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full textThe Future of Financial Reporting: Removing It from the Shadows
- Author
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textTrademark Dilution: Empirical Measures for an Elusive Concept
- Author
- &
- ** P<
- . V Polaroid Corp
- Alexander Simonson
- Alexander Simonson
- Alexandra Ourusoff
- Allan M Collins
- Arthur R Miller
- Barbara Loken
- Beverly W Pattishall
- C Park
- Cir
- Coca-Cola Co
- David A Aaker
- Edward M Tauber
- Frank I Schechter
- General Mills
- J Mccarthy
- J Russo
- Jacob Jacoby
- Jerome Gilson
- John A Quelch
- John R Anderson
- Jonathan Cohen
- Jonathan E Moskin
- Kevin Keller
- Linda B Samuels
- Lynda J Oswald
- Maureen Morrin
- Maureen Morrin
- Roedder John
- Russell Parr
- Sandra Edelman
- V Hyatt Corp
- William G Barber
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2000
- Field of study
No full textExecutive Insights: The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune
- Author
- Agres Stuart J.
- Caller L.
- Carroll J.M.
- Charmasson H.
- Collins L.
- de Chernatony Leslie
- Douglas Susan P.
- Gardner Burleigh B.
- Harvey Michael G.
- Jones John Philip
- Kohli Chiranjeev
- Lannon Judie
- Lee Paul
- Levitt Theodore
- Lubliner Murray J.
- McNeal James U.
- Omelia Johanna
- Ourusoff Alexandra
- Reference Press
- Rieks David A.
- Rosen Barry Nathan
- Stout Kay
- Trout Jack
- Weisz Pam
- Wind Yoram J.
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full textAn Empirical Assessment of Spectator-Based Brand Equity
- Author
- Aaker D.A.
- Alba J.W.
- Alba J.W.
- Alba J.W.
- Anderson J.C.
- Barwise P.
- Bebko C.P.
- Berry L.L.
- Boone L.E.
- Cobb-Walgren C.J.
- Crimmins J.C.
- de Chernatony L.
- Farquhar P.H.
- Farquhar P.H.
- Fazio R.H.
- Funk D.C.
- Funk D.C.
- Gladden J.M.
- Gladden J.M.
- Gladden J.M.
- James J.D.
- Keller K.L.
- Ourusoff A.
- Park C.S.
- Powell M.C.
- Pritchard M.P.
- Rangaswamy A.
- Roese N.J.
- Ross S.D.
- Ross S.D.
- Sharkey B.
- Shocker A.D.
- Simon C.
- Steiger J.H.
- Swait J.
- Turley L.W.
- Yovovich B.
- Zeithaml V.A.
- Publication venue
- 'Human Kinetics'
- Publication date
- Field of study
No full textAggressive and Predatory Pricing: A Framework for Analysis
- Author
- Antitrust &
- Baldwin William L.
- Baumol William J.
- Blattberg Robert
- Brooke Group Limited v. Brown &
- Burton Thomas
- Chakravarthy Subrata
- Dixit Avinash
- Dolan Robert
- Eastman Kodak Company v. Image Technical Service
- Feltham Ivan
- Gatignon Hubert
- Gerla Harry
- Gregory T. Gundlach
- Haynes William J.
- Jordan William H.
- Joseph P. Guiltinan
- Matsushita Electric Industrial Company v. Zenith Radio Corporation
- McCall Charles W.
- Milgrom Paul
- Moore Marian
- Ordover Janusz
- Ourusoff Alexandra
- Porter Michael E.
- Posner Richard
- Royall M. Sean
- Rule Charles F.
- Saporito Bill
- Simon Herbert A.
- Stelzer Irwin M.
- Sullivan Lawrence A.
- Teinowitz I.
- Yates Ronald
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
No full textBounded Rationality and Organizations
- Author
- A. de Groot
- A. Downs
- A. Downs
- A. Herskovits
- A. Newell
- A. Newell
- A. Newell
- A. Newell
- A. Newell
- A. Tversky
- A. Tversky
- A. Tversky
- A. Tversky
- A. Tversky
- A. Tversky
- B. Indurkhya
- B. Levitt
- C. Carrithers
- C. Castelfranchi
- C. Castelfranchi
- C. K. W. De Dreu
- C. L. Manns
- C. Speier
- D. Fernández-Duque
- D. G. Morrow
- D. Heradstveit
- D. Hymes
- D. Jurafsky
- D. Kahneman
- D. Kahneman
- D. Kahneman
- D. Kahneman
- D. Kahneman
- D. Kibler
- D. Levinthal
- E. A. Feigenbaum
- E. Bardach
- F. A. Hayek
- G. A. Klein
- G. A. Miller
- G. Chandrasekaran
- G. E. Marcus
- G. E. Marcus
- G. Lakoff
- G. P. Hodgkinson
- G. Quattrone
- G. Sampson
- G. Shafer
- G. W. Cox
- H. A. Simon
- H. A. Simon
- H. A. Simon
- H. A. Simon
- H. A. Simon
- H. A. Simon
- H. A. Simon
- H. A. Simon
- H. A. Simon
- H. A. Simon
- H. A. Simon
- H. A. Simon
- H. A. Simon
- H. H. Clark
- H. Raiffa
- J. BĂ©dard
- J. E. Laird
- J. G. March
- J. G. March
- J. G. March
- J. G. March
- J. G. March
- J. G. March
- J. G. March
- J. G. March
- J. G. March
- J. G. March
- J. G. March
- J. H. Martin
- J. Hirshleifer
- J. L. Kolodner
- J. N. Druckman
- J. P. Olsen
- J. R. Anderson
- J. R. Anderson
- J. R. Anderson
- J. R. Anderson
- J. R. Anderson
- J. R. Anderson
- J. R. Harrison
- J. S. Bruner
- K. A. Ericsson
- K. E. Stanovich
- K. M. Sutcliffe
- K. R. Popper
- K. Shepsle
- K. Shepsle
- L. Gerken
- L. J. Savage
- L. J. Savage
- L. von Mises
- M. Crozier
- M. Dascal
- M. Friedman
- M. Stone
- M. T. H. Chi
- M. W. Eysenck
- N. Kock
- N. Ourusoff
- P. Glimcher
- P. Gupta
- P. Gärdenfors
- P. Langley
- P. Selznick
- P. Smolensky
- R. A. Wilson
- R. Axelrod
- R. Axelrod
- R. Axelrod
- R. C. Schank
- R. Cyert
- R. Cyert
- R. Dale
- R. J. Gerrig
- R. M. Cyert
- R. M. Cyert
- R. Mayntz
- R. Miikkulainen
- R. W. Gibbs
- R. W. Gibbs
- R. W. Langacker
- S. Chaiklin
- S. Hidi
- S. M. Lipset
- T. C. Clausner
- T. Winograd
- T. Winograd
- T. Winograd
- V. E. Baier
- W. G. Chase
- W. Lowe
- Z. Pylyshyn
- Z. Shapira
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textThe Use of Metaphor in the Exploration of the Brand Concept
- Author
- Aaker D. A
- Aaker D.A.
- Aaker D.A.
- Aaker J.
- Alba J.W.
- Ambler T.
- Areni C.S.
- Arndt J.
- Arnold J.
- Axley S.R.
- Baker M.
- Balmer J.M.T.
- Batra R.
- Batra Rajeev
- Beauchamp T.L.
- Bernstein D.
- Berry L.L.
- Biel Alexander L.
- Black M.
- Boyd C.W.
- Carman J.
- Collins E.
- Crimp M.
- Davies G.
- Davies G.
- Davies G.
- Dawar N.
- De Chernatony L.
- De Chernatony L.
- Deighton J.
- Duboff R.S.
- Dunn M.G.
- Durgee J.F.
- Dwyer F.R.
- East R.
- Feldwick P.
- Ford
- Fournier S.
- Francois P.
- Gardner B.B.
- Gary Davies
- Gilmore F.
- Gordon W.
- Hanby T.
- Hazard J.
- Henderson S.
- Hendon D.W.
- Herbig H.
- Hoover R.J.
- Howard J.
- Hunt S.D.
- Jacoby J.
- Kapferer J.N.
- Keeble G.
- Kerin R.A.
- King S.
- Kittay E.F.
- Kraemer T.J.
- Krishnan H.S.
- Lakoff G.
- Laurent G.
- Levitt T.
- Lewis B.R.
- Low G.S.
- Mackay M.M.
- Markham V.
- Martineau P.
- McCourt W.
- McGoldrick P.
- McWilliam G.
- Morgan G.
- Morgan G.
- Morrin M.
- Murphy J.M.
- Olins W.
- Ortony A.
- Ortony A.
- Ourusoff A.
- O’Malley L.
- Park C.
- Patterson M.
- Perrier R.
- Peter P.P.
- Pharoah N.
- Pinder C.
- Pringle H.
- Proctor R.A.
- Ramsay W.
- Rosa Chun
- Sackmann S.
- Selame E.
- Smiddy P.
- Soloman M.R.
- Strunk W.
- Thomas R.
- Thomson K.
- Tinker T.
- Tourangeau R.
- Tranberg H.
- Turbayne C.M.
- Upshaw L.B.
- Van Riel C.B.M.
- Ward R.
- Zaltman G.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full text
