Behavior Sequence Transformer for E-commerce Recommendation in Alibaba

Deep learning based methods have been widely used in industrial recommendation systems (RSs). Previous works adopt an Embedding&MLP paradigm: raw features are embedded into low-dimensional vectors, which are then fed on to MLP for final recommendations. However, most of these works just concatenate different features, ignoring the sequential nature of users' behaviors. In this paper, we propose to use the powerful Transformer model to capture the sequential signals underlying users' behavior sequences for recommendation in Alibaba. Experimental results demonstrate the superiority of the proposed model, which is then deployed online at Taobao and obtain significant improvements in online Click-Through-Rate (CTR) comparing to two baselines.Comment: 4 pages, 1 figur

Globally Optimized Mutual Influence Aware Ranking in E-Commerce Search

In web search, mutual influences between documents have been studied from the perspective of search result diversification. But the methods in web search is not directly applicable to e-commerce search because of their differences. And little research has been done on the mutual influences between items in e-commerce search. We propose a global optimization framework for mutual influence aware ranking in e-commerce search. Our framework directly optimizes the Gross Merchandise Volume (GMV) for ranking, and decomposes ranking into two tasks. The first task is mutual influence aware purchase probability estimation. We propose a global feature extension method to incorporate mutual influences into the features of an item. We also use Recurrent Neural Network (RNN) to capture influences related to ranking orders in purchase probability estimation. The second task is to find the best ranking order based on the purchase probability estimations. We treat the second task as a sequence generation problem and solved it using the beam search algorithm. We performed online A/B test on a large e-commerce search engine. The results show that our method brings a 5% increase in GMV for the search engine over a strong baseline

Multi-Source Pointer Network for Product Title Summarization

In this paper, we study the product title summarization problem in E-commerce applications for display on mobile devices. Comparing with conventional sentence summarization, product title summarization has some extra and essential constraints. For example, factual errors or loss of the key information are intolerable for E-commerce applications. Therefore, we abstract two more constraints for product title summarization: (i) do not introduce irrelevant information; (ii) retain the key information (e.g., brand name and commodity name). To address these issues, we propose a novel multi-source pointer network by adding a new knowledge encoder for pointer network. The first constraint is handled by pointer mechanism. For the second constraint, we restore the key information by copying words from the knowledge encoder with the help of the soft gating mechanism. For evaluation, we build a large collection of real-world product titles along with human-written short titles. Experimental results demonstrate that our model significantly outperforms the other baselines. Finally, online deployment of our proposed model has yielded a significant business impact, as measured by the click-through rate.Comment: 10 pages, To appear in CIKM 2018, fix mistakes in dataset stat

BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer

Modeling users' dynamic and evolving preferences from their historical behaviors is challenging and crucial for recommendation systems. Previous methods employ sequential neural networks (e.g., Recurrent Neural Network) to encode users' historical interactions from left to right into hidden representations for making recommendations. Although these methods achieve satisfactory results, they often assume a rigidly ordered sequence which is not always practical. We argue that such left-to-right unidirectional architectures restrict the power of the historical sequence representations. For this purpose, we introduce a Bidirectional Encoder Representations from Transformers for sequential Recommendation (BERT4Rec). However, jointly conditioning on both left and right context in deep bidirectional model would make the training become trivial since each item can indirectly "see the target item". To address this problem, we train the bidirectional model using the Cloze task, predicting the masked items in the sequence by jointly conditioning on their left and right context. Comparing with predicting the next item at each position in a sequence, the Cloze task can produce more samples to train a more powerful bidirectional model. Extensive experiments on four benchmark datasets show that our model outperforms various state-of-the-art sequential models consistently.Comment: To appear in CIKM 201

Learning to Collaborate: Multi-Scenario Ranking via Multi-Agent Reinforcement Learning

Ranking is a fundamental and widely studied problem in scenarios such as search, advertising, and recommendation. However, joint optimization for multi-scenario ranking, which aims to improve the overall performance of several ranking strategies in different scenarios, is rather untouched. Separately optimizing each individual strategy has two limitations. The first one is lack of collaboration between scenarios meaning that each strategy maximizes its own objective but ignores the goals of other strategies, leading to a sub-optimal overall performance. The second limitation is the inability of modeling the correlation between scenarios meaning that independent optimization in one scenario only uses its own user data but ignores the context in other scenarios. In this paper, we formulate multi-scenario ranking as a fully cooperative, partially observable, multi-agent sequential decision problem. We propose a novel model named Multi-Agent Recurrent Deterministic Policy Gradient (MA-RDPG) which has a communication component for passing messages, several private actors (agents) for making actions for ranking, and a centralized critic for evaluating the overall performance of the co-working actors. Each scenario is treated as an agent (actor). Agents collaborate with each other by sharing a global action-value function (the critic) and passing messages that encodes historical information across scenarios. The model is evaluated with online settings on a large E-commerce platform. Results show that the proposed model exhibits significant improvements against baselines in terms of the overall performance.Comment: WWW201

Exact-K Recommendation via Maximal Clique Optimization

This paper targets to a novel but practical recommendation problem named exact-K recommendation. It is different from traditional top-K recommendation, as it focuses more on (constrained) combinatorial optimization which will optimize to recommend a whole set of K items called card, rather than ranking optimization which assumes that "better" items should be put into top positions. Thus we take the first step to give a formal problem definition, and innovatively reduce it to Maximum Clique Optimization based on graph. To tackle this specific combinatorial optimization problem which is NP-hard, we propose Graph Attention Networks (GAttN) with a Multi-head Self-attention encoder and a decoder with attention mechanism. It can end-to-end learn the joint distribution of the K items and generate an optimal card rather than rank individual items by prediction scores. Then we propose Reinforcement Learning from Demonstrations (RLfD) which combines the advantages in behavior cloning and reinforcement learning, making it sufficient- and-efficient to train the model. Extensive experiments on three datasets demonstrate the effectiveness of our proposed GAttN with RLfD method, it outperforms several strong baselines with a relative improvement of 7.7% and 4.7% on average in Precision and Hit Ratio respectively, and achieves state-of-the-art (SOTA) performance for the exact-K recommendation problem.Comment: SIGKDD 201

Perceive Your Users in Depth: Learning Universal User Representations from Multiple E-commerce Tasks

Tasks such as search and recommendation have become increas- ingly important for E-commerce to deal with the information over- load problem. To meet the diverse needs of di erent users, person- alization plays an important role. In many large portals such as Taobao and Amazon, there are a bunch of di erent types of search and recommendation tasks operating simultaneously for person- alization. However, most of current techniques address each task separately. This is suboptimal as no information about users shared across di erent tasks. In this work, we propose to learn universal user representations across multiple tasks for more e ective personalization. In partic- ular, user behavior sequences (e.g., click, bookmark or purchase of products) are modeled by LSTM and attention mechanism by integrating all the corresponding content, behavior and temporal information. User representations are shared and learned in an end-to-end setting across multiple tasks. Bene ting from better information utilization of multiple tasks, the user representations are more e ective to re ect their interests and are more general to be transferred to new tasks. We refer this work as Deep User Perception Network (DUPN) and conduct an extensive set of o ine and online experiments. Across all tested ve di erent tasks, our DUPN consistently achieves better results by giving more e ective user representations. Moreover, we deploy DUPN in large scale operational tasks in Taobao. Detailed implementations, e.g., incre- mental model updating, are also provided to address the practical issues for the real world applications.Comment: 10 pages, accepted an oral paper in sigKDD2018(industry track

Revisit Recommender System in the Permutation Prospective

Recommender systems (RS) work effective at alleviating information overload and matching user interests in various web-scale applications. Most RS retrieve the user's favorite candidates and then rank them by the rating scores in the greedy manner. In the permutation prospective, however, current RS come to reveal the following two limitations: 1) They neglect addressing the permutation-variant influence within the recommended results; 2) Permutation consideration extends the latent solution space exponentially, and current RS lack the ability to evaluate the permutations. Both drive RS away from the permutation-optimal recommended results and better user experience. To approximate the permutation-optimal recommended results effectively and efficiently, we propose a novel permutation-wise framework PRS in the re-ranking stage of RS, which consists of Permutation-Matching (PMatch) and Permutation-Ranking (PRank) stages successively. Specifically, the PMatch stage is designed to obtain the candidate list set, where we propose the FPSA algorithm to generate multiple candidate lists via the permutation-wise and goal-oriented beam search algorithm. Afterwards, for the candidate list set, the PRank stage provides a unified permutation-wise ranking criterion named LR metric, which is calculated by the rating scores of elaborately designed permutation-wise model DPWN. Finally, the list with the highest LR score is recommended to the user. Empirical results show that PRS consistently and significantly outperforms state-of-the-art methods. Moreover, PRS has achieved a performance improvement of 11.0% on PV metric and 8.7% on IPV metric after the successful deployment in one popular recommendation scenario of Taobao application.Comment: Under the review of the KDD2021 Applied Data Science trac

Semi-supervised Collaborative Filtering by Text-enhanced Domain Adaptation

Data sparsity is an inherent challenge in the recommender systems, where most of the data is collected from the implicit feedbacks of users. This causes two difficulties in designing effective algorithms: first, the majority of users only have a few interactions with the system and there is no enough data for learning; second, there are no negative samples in the implicit feedbacks and it is a common practice to perform negative sampling to generate negative samples. However, this leads to a consequence that many potential positive samples are mislabeled as negative ones and data sparsity would exacerbate the mislabeling problem. To solve these difficulties, we regard the problem of recommendation on sparse implicit feedbacks as a semi-supervised learning task, and explore domain adaption to solve it. We transfer the knowledge learned from dense data to sparse data and we focus on the most challenging case -- there is no user or item overlap. In this extreme case, aligning embeddings of two datasets directly is rather sub-optimal since the two latent spaces encode very different information. As such, we adopt domain-invariant textual features as the anchor points to align the latent spaces. To align the embeddings, we extract the textual features for each user and item and feed them into a domain classifier with the embeddings of users and items. The embeddings are trained to puzzle the classifier and textual features are fixed as anchor points. By domain adaptation, the distribution pattern in the source domain is transferred to the target domain. As the target part can be supervised by domain adaptation, we abandon negative sampling in target dataset to avoid label noise. We adopt three pairs of real-world datasets to validate the effectiveness of our transfer strategy. Results show that our models outperform existing models significantly.Comment: KDD 2020 pape

Personalized Re-ranking for Recommendation

Ranking is a core task in recommender systems, which aims at providing an ordered list of items to users. Typically, a ranking function is learned from the labeled dataset to optimize the global performance, which produces a ranking score for each individual item. However, it may be sub-optimal because the scoring function applies to each item individually and does not explicitly consider the mutual influence between items, as well as the differences of users' preferences or intents. Therefore, we propose a personalized re-ranking model for recommender systems. The proposed re-ranking model can be easily deployed as a follow-up modular after any ranking algorithm, by directly using the existing ranking feature vectors. It directly optimizes the whole recommendation list by employing a transformer structure to efficiently encode the information of all items in the list. Specifically, the Transformer applies a self-attention mechanism that directly models the global relationships between any pair of items in the whole list. We confirm that the performance can be further improved by introducing pre-trained embedding to learn personalized encoding functions for different users. Experimental results on both offline benchmarks and real-world online e-commerce systems demonstrate the significant improvements of the proposed re-ranking model.Comment: 9 page