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5 research outputs found
Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses
Author
Anderson John
Arena Williams F.
+47Ā more
Barron Reuben M.
Bither Stewart W.
Chattopadhyay Amitava
Chattopadhyay Amitava
de Alcuaz Marie
Edell Julie A.
Edward J.
Esslin Martin
Fawcett Adrienne Ward
Gardner David M.
Goutam Chakraborty
Haaland Gordon A.
Heckler Susan E.
Herr Paul M.
Herr Paul M.
Holbrook Morris
Hollander Stephen W.
Homer Pamela M.
Houston Michael J.
Inman Jeffrey J.
John C. Mowen
Johnson Eric J.
Kanner Bernice
Kierkegaard Soren
Leopoldo Arias-Bolzmann
Lutz Kathy A.
Lynch J.
Maccoby Leon N.
Messaris Paul
Nelson James E.
Osgood Charles E.
Osgood Charles E.
Osterhouse Robert A.
Perreault William D.
Petty Richard E.
Petty Richard E.
Petty Richard E.
Petty Richard E.
Richter Hans
Rossiter John R.
Rossiter John R.
Stern Barbara B.
Stern Barbara B.
Sternthal Brian
Sujan Mita
Tesser Abraham
Tzara Tristan
Publication venue
'Informa UK Limited'
Publication date
Field of study
Full text link
Crossref
Classroom Anxiety and the Examination Performance of Test-Anxious Students
Author
Dustin D.
frost B. P.
+3Ā more
Robert A. Osterhouse
Smith W. I.
Spiel border C. D.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
A Study into Differences between Advertisements and Brand Recall according to Expression Methods of Ambiguity and Clear
Author
Alcuaz Marie de
Ariasļ¼Bolzmann
+13Ā more
Batra Rajeev
Houston Michael J.
Kardes F. R.
Mackenzie S. B.
McQuarrie E. F.
Osterhouse Robert A.
Sawyer A. G.
Voughn Richard
Walk D.
Zajonc R. B.
ź¹ģ¬ģ
ź¹ģ² ėƼ
ģ ģ°½ģ”°
Publication venue
'The Korea Academy of International Business Education'
Publication date
Field of study
No full text
Crossref
Evidence on the Effects of Mandatory Disclaimers in Advertising
Author
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+64Ā more
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Adam Thierer
Alan D Mathios
Benjamin Franklin
Brad J Bushman
Brian Wansink
C Batson
Christopher Booker
Clifford Winston
Danit Ein-Gar
David A Zellinger
David Egilman
Deborah Blood
Debra Ringold
Eli P Cox
Florida Bar
Francis J Ducoin
Geoffrey C Kabat
Gita Johar
Gundolf Meyer-Hentschel
Ian Skurnik
Inc
Inc
Inc Liquormart
Inc Pliva
J Armstrong
J. Scott Armstrong
Jacob Jacoby
John E Calfee
Jonathan W Emord
Julian L
Karl A Boedecker
Kesten C. Green
Leslie B Snyder
Lorillard Tobacco Co
Louis A Morris
Malcolm Wright
Marian Burros
Mark A Deturck
Marlys J Mason
Michael B Mazis
Michael L Potts
Milavetz
Myron Glassman
Omri Ben-Shahar
Pauline M Ippolito
Peter R Darke
Philip Q Zauderer
R J Gilbert
R J Reynolds Tobacco
Richard A Borgner
Richard Craswell
Robert A Osterhouse
Robert B Cialdini
Robert E Rubin
Sara L Eggers
Secretary Thompson
Silvia S Ibanez
Steven M Shugan
Sunita Sah
Susanna C Larsson
Valentine V Chrestensen
William L Wilkie
Publication venue
'Elsevier BV'
Publication date
01/01/2012
Field of study
No full text
Crossref
Evidence on the Effects of Mandatory Disclaimers in Advertising
Author
Ben-Shahar Omri
Blood Deborah
+45Ā more
Booker Christopher
Bushman Brad J.
Bushman Brad J.
Calfee John E.
Cox Eli P.
Craswell Richard
Daniel Batson C.
Darke Peter R.
DeTurck Mark A.
Eggers Sara L.
Ein-Gar Danit
Emord Jonathan W.
Gilbert R.J.
Glassman Myron
Hayek Friedrich A.
Ippolito Pauline M.
Ippolito Pauline M.
Jacoby Jacob
Jacoby Jacob
Jacoby Jacob
Johar Gita Venkataramani
Kabat Geoffrey C.
Larsson Susanna C.
Mason Marlys J.
Mathios Alan D.
Mazis Michael B.
Meyer-Hentschel Gundolf
Morris Louis A.
Osterhouse Robert A.
Ringold Debra Jones
Sah Sunita
Scott Armstrong J.
Scott Armstrong J.
Scott Armstrong J.
Simon Julian L.
Skurnik Ian
Snyder Leslie B.
Thierer Adam
Twain Mark
Wilkie William L.
Winston Clifford
Winston Clifford
Winston Clifford
Wright Malcolm
Zellinger David A.
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref