The Application of Machine Learning Methods in Determining Attractive Development Directions for Tourism Businesses

CC BY-NC-ND 4.0This paper proposes a methodical approach to the selection of attractive development directions for tourism businesses. The approach is based on the following machine learning methods: “center of gravity” method; taxonomic indicator of the level of development; hierarchical agglomerative and iterative methods of cluster analysis; methods for analyzing panel data; and Kohonen neural networks. The developed approach includes the following core blocks: classification of countries (regional market segments) according to the level of socio-economic development and safety; formation of a diagnostic indicator system of countries’ touristic attractiveness; assessment of the development dynamics of the market geographical segments (countries); classification of countries according to the level of tourist attractiveness; and selection of development directions for the tourism industry. The proposed approach is implemented on the data of 35 countries, including the EU countries and the countries of the post-Soviet space. The results show that the most attractive geographic market segments for tourism business development are such countries as Italy, Spain, Croatia, Greece, Portugal, and Poland. These countries are characterized by a high level of security, average cost and barriers to entry into the tourism market, a steady pace of development of the tourism industry, a favorable business environment, attractive natural resources, and developed infrastructure. Comparison of the dynamics of tourist flows with the obtained distribution of countries by the level of tourist attractiveness made it possible to single out Portugal separately, which is characterized by a high level of tourist attractiveness, but insufficient actual intensity of tourist flow. Implementation of the proposed approach in the business processes of travel companies make it possible to improve the quality of management decisions regarding the choice of tourism business development directions

Paradigm towards ensuring of energy saving in the crisis management conditions in the aspect of sustainable environmental development

The aim of the article is to develop the theoretical foundations of energy saving as a factor in achieving the goals of sustainable environmental development on the principles of crisis management. The growth in the volume of energy consumption in the world is accompanied by the increase in anthropogenic pressures on the environment and humans and actualizes the issue of achieving sustainable environmental development of the society while reducing the resources use and solving environmental problems. Based on the use of economic and mathematical methods it is substantiated the feasibility of household consumers to use three-phase meters and it is proved the need to switch to a combined electric heating system which allowed to stimulate the electricity users to use electricity economically and solve the problem of load leveling in accordance with the crisis management principles. In practice, the implementation of the proposed activities will make it possible to activate the transition of household consumers to a differentiated tariff and achieve the goals of crisis management and environmental efficiency

Information war and mission in profession of a journalist: the evolution of the world view of media students

The article presents the changes taking place in journalism education in Ukraine. The article aims to establish the relevance of the content and eval-uation of professional cores of journalism education by participants in the educational process, as well as to rank the students’ interest in educational topics and media areas, explore students’ understanding of the profession of journalism, and necessary changes dictated by time and world order. The method of a pedagogical experiment was used to diagnose the priorities of journalism education in the conditions of intensifying information wars in the media direction, with the help of questionnaires, observations, and a de-scriptive method. The result of the research is the establishment of journalism education priorities, declared by future specialists in the field of media. Next is a discussion on the study the evolution of journalism education in the context of intensifying information wars and hostilities in Ukraine is in sight