E-service usage and satisfaction in Botswana

Abstract: Purpose: The study seeks to establish the level of usage of e-services (websites and email) by Botswana Public Officers Medical Aid Scheme (BPOMAS) and PULA Medical Aid (PULA) customers; the level of satisfaction; perceived value; and benefits derived from the website and email services. Design/methodology/approach: 200 BPOMAS members and 100 PULA members were sampled. Systematic sampling technique was used to select the participants. A questionnaire mainly guided by the E-S-QUAL and E-RecS-QUAL scales was designed to gain an in-depth understanding of customers’ perceptions and experiences of e-service quality. Findings: It was established that there is a positive and significant relationship between the usage of e-services and benefits derived from e-services and between the usage of e-services and satisfaction. In addition, a nexus of relationship was observed between perceived value of the eservices and satisfaction..

Factors Influencing Attitudes and Purchase Intention of Fashion Counterfeits among Batswana College Students

Counterfeit products pose a serious threat to the manufacturers and retailers of authentic designer products most especially in the Botswana Economy. The aim of the present research study is to examine the influence of antecedents of attitudes toward fashion counterfeit among Batswana college students and its relationship to purchase intention of counterfeit products. The research mainly discussed the effect of social factors and personality factors toward youth consumer attitudes to buy counterfeit product. Approximately 250 respondents aged between 18-32 participated to give response to the survey gathered from questionnaire distribution. The analysis using path coefficient analysis shows that social and personality factors have mostly significant impact towards attitudes. The study also found out that social factors and value consciousness have significant and positive relationship with purchase intention towards counterfeit fashion products among Batswana college students. The research findings could be used to formulate strategies for academia, practitioners and more importantly policy makers in Botswana