Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

This essay is inspired by the ideas and research examined in the special section on “Stakeholder Marketing” of the Journal of Public Policy & Marketing in 2010. The authors argue that stakeholder marketing is slowly coalescing with the broader thinking that has occurred in the stakeholder management and ethics literature streams during the past quarter century. However, the predominant view of stakeholders that many marketers advocate is still primarily pragmatic and company centric. The position advanced herein is that stronger forms of stakeholder marketing that reflect more normative, macro/societal, and network-focused orientations are necessary. The authors briefly explain and justify these characteristics in the context of the growing “prosociety” and “proenvironment” perspectives—orientations that are also in keeping with the public policy focus of this journal. Under the “hard form” of stakeholder theory, which the authors endorse, marketing managers must realize that serving stakeholders sometimes requires sacrificing maximum profits to mitigate outcomes that would inflict major damage on other stakeholders, especially society

Discerning Culture in E-Learning and in the Global Workplaces

This paper explores issues relating to e-learning in the global workplaces and educational contexts. The literature on e-learning often touts the benefits of e-learning as an equalizing or democratizing force in learning and education at the detriment of significant challenges facing its implementation and eventual outcomes for users. Central to the challenges facing e-learning systems is cultural challenges. Therefore the author argues the need to attend to cultural issues in e-learning if e-learning is to be successful. First, the paper addresses the different dimensions of education as described by the learning societies. Second, the paper incorporates the role of culture in e-learning, and finally, implications of culture in e-learning in the global workplaces are addressed

Contextual factors and challenges to e-health literacy

We live in a digital world or digital era. Hence, People will argue that not only do information communication technologies (ICTs) make e-health possible but rather that it is an innovation advance whose time has come. Notwithstanding, e-health while hoping to create well needed improvement in health care, it is rife with certain challenges which are not limited to e-health literacy. However, this paper looks specifically at e-health literacy. The paper, in particular overviews e-health while addressing the impacts of key contextual factors that impacts e-health and e-health literacy regarding the propensity to adopt and use e-health in LEDCs

Designing Functional Virtual Learning Communities Using the Bola Ola Method

This paper explores how social media and the likes of Web 2.0 are gaining ground in e-learning and virtual communities. The paper argues that successful learning in virtual learning communities (VLCs) require cultural sensitivity given that technological tools in these communities were not originally designed for learning. The paper uses the dimensions of cultural variability to identify some of the cultural challenges in VLCs. Subsequently, the Bola Ola method is presented as a way to address cultural challenges and effective use of VLCs. Finally, implications are presented as well

Ethics in Emerging New Media and E-Learning Environments | Ética em mídias emergentes e ambientes de aprendizado eletrônico

RESUMO O avanço das tecnologias de informação e comunicação (TIC) gera a oportunidade de novas formas de conhecer e fazer, muitas vezes ultrapassando a capacidade dos humanos de acompanhar as mudanças. Essa disparidade entre pessoas e tecnologia aparece na aplicação da ética aos espaços digitais, particularmente no campo de ambientes de aprendizado eletrônico. Estados recentes mostram como padrões éticos aplicados em espaços físicos estão sendo utilizados também em ambientes digitais, mas esta utilização não dá conta dos desafios do aprendizado eletrônico, incluindo as percepções de fraude, ou os “cola”, e das responsabilidades vitais de pesquisadores online. Este artigo explora o campo do comportamento ético relacionado aos ambientes de aprendizado eletrônico. Especificamente, foca na problemática da desonestidade acadêmica entre estudantes, além das obrigações dos professores de ensinar e de conduzir os estudos de forma a obedecer padrões éticos. O artigo conclui com a discussão das implicações da priorização e da integridade na ética digital. Palavras-chave: Ética Digital; E-Aprendizado; Responsabilidade Ética; Ensino da Ética. ABSTRACT The advancement of information communication technology (ICT) brings with it the opportunity for new ways of knowing and doing, oftentimes outpacing the capacity for humans to keep up with those changes. This disparity between people and technology is apparent in the application of ethics in digital spaces, especially in the realm of e-learning environments. Recent studies show that ethical standards employed in physical spaces are being utilized in digital spaces as well, but this application fails to account for the challenges that e-learning presents, including perceptions of cheating and the vital responsibilities of online researchers. This paper explores issues in ethical behavior related to e-learning environments. Specifically, cheating and academic dishonesty among students is explored in addition to instructors’ obligations to teach and conduct research in a manner that abide by ethical standards. The paper concludes with a discussion of the implications of prioritization and integrity in digital ethics. Keywords: Digital Ethics; E-Learning; Ethical Responsibilities; Teaching Ethics