Making Filter Bubbles Understandable

Recommender systems tend to create filter bubbles and, as a consequence, lower diversity exposure, often with the user not being aware of it. The biased preselection of content by recommender systems has called for approaches to deal with exposure diversity, such as giving users control over their filter bubble. We analyze how to make filter bubbles understandable and controllable by using interactive word clouds, following the idea of building trust in the system. On the basis of several prototypes, we performed explorative research on how to design word clouds for the controllability of filter bubbles. Our findings can inform designers of interactive filter bubbles in personalized offers of broadcasters, publishers, and media houses