Getting to the heart of the matter: Needs assessment report submitted to the Extension Collaborative on Immunization Teaching & Engagement

Washington State University’s EXCITE (Extension Collaborative on Immunization Teaching and Engagement) team, operating out of the Edward R. Murrow Center for Media & Health Promotion Research, aims to provide Extension professionals with resources to equip and empower them to implement vaccine education in their communities. Our team conducted a needs assessment to enhance resource development and evaluation. This report provides a summary of our findings, in which we highlight key insights into the most pressing resources that professionals need to make an informed choice in their own best interest to participate as active agents in vaccine education in their communities

Getting to the Heart and Mind of the Matter: A Toolkit to Build Confidence as a Trusted Messenger of Health Information

The purpose of this workbook is to better equip and empower all Extension professionals to participate as active agents in vaccine education and any other health education initiatives in their communities. The toolkit, and accompanying workshops materials, were created to help professionals learn and enhance communication skills, with an emphasis on HOW to communicate with audiences rather than what to communicate. This research-based, theory- informed, multidisciplinary approach combines the influence of emotions and reason on behavior change communication