Perfect weddings abroad

Approximately 16% of UK couples are currently married abroad. However, academic or practitioner focused research that explores the complex nature of a couple’s buying preferences or the development of innovative marketing strategies by businesses operating within the weddings abroad niche sector, is almost non-existent. This exploratory paper examines the role and relevance of marketing within the weddings abroad sector. The complex nature of customer needs in this high emotional and involvement experience, are identified and explored. A case study of Perfect Weddings Abroad Ltd highlights distinctive features and characteristics. Social networking and the use of home-workers, with a focus on reassurance and handholding are important tools used to develop relationships with customers. These tools and techniques help increase the tangibility of a weddings abroad package. Clusters of complementary services that are synergistic and provide sources of competitive advantage are identified and an agenda for future research is developed

Citizenship of Love: The Politics, Ethics and Aesthetics of Sexual Citizenship in a Kenyan Gay Music Video

Against the background of the current politicisation of homosexuality and the policing of sexual citizenship in Kenya and other African countries, this article offers an analysis of the Kenyan gay music video Same Love, released by the band Art Attack in 2016. Employing the concept of acts of citizenship (Isin and Nielsen 2008), the article foregrounds the political, ethical and aesthetic aspects through which the lyrics and images of Same Love perform an act of sexual citizenship mediated through art. It argues that as an artistic intervention, the video interrogates popular narratives of homosexuality as un-Kenyan, un-African and un-Christian and creates a sense of a citizenship that is yet to come: a pan-African, Christian and queer citizenship of love. Thus, the article explores the new possibilities of cultural, sexual and religious citizenship created through popular culture and public space in contemporary Africa

Pentecostal intimacies: women and intimate citizenship in the ministry of repentance and holiness in Kenya

This article explores the intersections of gender, sexuality and citizenship in the context of one prominent neo-Pentecostal movement in Kenya, the Ministry of Repentance and Holiness (MRH) led by the charismatic Prophet David Owuor. Employing the concept of intimate citizenship, the article analyses, first, how MRH engages in a contestation of intimate citizenship in the contemporary Kenyan public sphere, especially in relation to women’s bodies. Second, it examines how MRH simultaneously configures, through a range of highly intimate beliefs, practices and techniques, an alternative form of intimate citizenship defined by moral purity and concerned with a political project of moral regeneration. Coining the notion of ‘Pentecostal intimacies’, the article provides insight into the reasons why so many people, especially women, are attracted to MRH, and hence it interrogates the liberal frame in which intimate citizenship is usually conceptualised

Economies of (Alleged) Deviance: Sex Work and the Sport Mega Event

Based on ethnographic data collected during the 2014 FIFA World Cup and 2016 Olympic Games in Rio de Janeiro, Brazil, thisarticle is interested to examine urban processes which reinvent the changing (sexual) landscape. Focusing on the way (host) citiesshape sex work both imaginatively and physically, we explore the (lived) realities of neoliberal imaginaries that shape urbanspace. Often thought to exist in the urban shadow as an absent-presence in cosmopolitan processes, we demonstrate the manner inwhich sexualized and racialized women creatively resist the political and economic trajectories of neoliberal urbanism that seek toexpropriate land and dispossess certain bodies. In the context of Rio de Janeiro—as in other host cities—this is particularlyevident in the routine encounter between sexual minorities and local law enforcement. Mindful of the literature on state incursioninto social-sexual life, we remain attentive to the everyday strategies through which those deemed sexually deviant and/or victimnavigate local authorities in search of new opportunities for economic salvation in the midst of the sport mega-event

Quel marketing pour les activités artistiques : Une analyse qualitative comparée des motivations des consommateurs et producteurs de théâtre

International audienceCet article analyse la nature de l'échange marketing pouvant se réaliser entre consommateurs et producteurs d'œuvres artistiques. Le théâtre, activité de culture et loisir est abordée à travers l'étude des motivations de consommation ainsi que celles de production (écrivains, metteurs en scène, acteurs). La recherche de nature interprétative, s'attache à mettre en lumière le réseau de significations associé à la consommation et à la production de cette expérience. Les différentes motivations de consommation et de production de cette activité induites de la recherche son comparées, et la nature de l'échange marketing entre consommateurs et producteurs est discutée

Recherche en marketing: un état des controverses

International audienceCet article présente un état des principales controverses philosophiques et méthodologiques existant en marketing. Une analyse de contenu des différents débats ayant opposé les chercheurs fait apparaître une confusion qui risque de s'éterniser. En effet, les polémiques sont souvent de niveau et de nature différents. L'article propose de retrouver des définitions opérationnelles qui intègrent les diverses polémiques. Les différents choix auxquels le praticien de la recherche académique doit faire face, et ayant conscience des heuristiques qu'ils impliquent, sont présentés dans un schéma intégrateur. L'article se conclut par des propositions de triangulation permettant la construction de la connaissance