Communication Climate and Employee Identification with Organizational Goals

The study examined the role communication climate plays in ensuring employees identify with the goals of their organisations. The target population of the study consisted of 1,782 employees in a tertiary institution. A sample of 327 employees was derived using the Taro Yamane Formula. The study adopted the descriptive survey design. Two sets of questionnaires were used for data collection. Frequency tables, simple percentage, Pearson Correlation and multiple linear regressions were used to analyse the data generated from the questionnaires. Results show that good communication climate fostered stronger identification with organisational goals. Results also reveal that good communication climate had a positive influence on employees’ identification with organisational goals. Communication is undoubtedly crucial in enhancing the overall activities of an organisation. The study recommends that institutions of higher learning should maintain a favourable communication climate so as to enhance employees’ identification with organisational goals. It is also very important that institutions of higher learning should deliberately include their mission and vision statements and all schools objectives in all their publications. Keywords:Communication climate, Employee identification, Organisational goals, Mission and Vision statement, Institutions of higher learning

Patterns of Online Media Exposure among Young People in Anambra State, Nigeria

This study investigated Patterns of online media exposure among young people in Anambra State, Nigeria. The rationale behind the study was to ascertain the ways young people in Anambra State access social media networks and to determine the reasons why they use the various online media platforms. Pegged on the Technological Determinism and the Uses and Gratification theories of the mass media, the study adopted quantitative research design and employed the questionnaire for data collection. The paper used a sample size of two hundred youths purposively drawn from Awka, Onitsha and Nnewi (all major cities in Anambra State) and adopted the percentage method in data analysis. Findings of the study show that many young people in Anambra State expose themselves to online media mainly through the use of their cell phones/handsets/smart phones and laptop/PC and that they use the various online media platforms for academic research purpose, for making and maintaining friendship, for entertainment/amusement and relaxation, chatting and for other purposes. The paper concluded that social networking sites are very useful platforms for interactive communication among young people and recommended more proactive use of online media for better academic attainment of young people. Keywords: Patterns, Online, Media, Exposure, Young, People, Anambra State