Entrepreneurship attributes that help to develop photography graduates as entrepreneurs / Nur Akma Halili ... [et. al]

This study focuses on the involvement of photography graduates in commercial photography entrepreneurship or photography business. In the 10th Malaysian Plan, one of the government strategies has put target to transform Malaysia into high income nation. It is therefore, education through higher learning institutions particular young graduates is the targeted group to fulfill this strategy. This includes UiTM particularly photography graduates who have good potential to involve themselves in various photographic businesses. The objectives of this study are to investigate how many photography graduates who have involve in photographic businesses; and to analyse why the numbers of graduates are not interested in photographic entrepreneurship. The two main methods will be employed in this study: questionnaire and interview in obtaining relevant data and information to selected graduates, lecturers as well as graduates who have succeed in photography entrepreneurship. The significance of this the study will help to improve the current photography curriculum as well as to become guidelines for lecturers and current students to involve in photography entrepreneurship. Directly, it will help to government aspiration to become as a high-income nation

The impact of Petronas Independence Day TV Commercials among teenagers

Advertisements through the use of electronic media such as TV ads are a particularly effective communications tools to convey more effective services to the community. The objective of this research is to examine the Petronas Independence Day TV Commercials as Public Service Announcements (PSA) in creating awareness and self-esteem among teenager. Self-esteem among the society is developed with the availability of effective advertisements through the messages and the values embedded in it. Advertisement is a form of communication that is effective in spreading the reflection of the identity, the culture and the society of Malaysia. Meanwhile, TV ads or TV Commercial is the best medium to convey, persuade and can communicate with audience in term of people moral value, human’s lifestyle, attitude, behaviour, culture and etc