Determinants of Effective Women Entrepreneurship in Kenya: A Survey of Trans-Nzoia County

The purpose of this study was to assess the determinants of effective women entrepreneurship in Trans-Nzoia County. The study was guided by the following specific objective: to determine the influence of environmental factors on the effectiveness of women entrepreneurship in Trans-Nzoia County. Descriptive survey design was used in the study. The target population for this study was women entrepreneurship in Trans-Nzoia County. A total of 700 women entrepreneurs were randomly sampled across the County. Questionnaires were as instruments for data collection. Piloting was done to test on the validity and reliability of the instruments. Primary data from the field was edited first to eliminate mistakes may be made by respondents during data collection. Coding was then done to translate question responses into specific categories. Coding was expected to organize and reduce research data into manageable summaries. The quantitative data was entered into Epi Info and SPSS software for analysis. Factor analysis was then used to reduce the data which was finally be used for analysis. Both quantitative and qualitative data analysis techniques were used. Quantitative data was analyzed using descriptive statistics while qualitative data was analyzed thematically. Descriptive statistics such as percentages, means was used to analyze the data while inferential statistics such as correlation and regression analysis was used to test on the relationship between the variables. Keywords: Environmental Factors, Enterprises