Bibliometric analysis on motivation of sport event volunteer using the Scopus database

This paper contains research in the most productive journals, the most prolific and productive country, dedicated to the study of the motivation of volunteers for sporting events. Over the past 40 years, the number of journal publications devoted to these areas has grown exponentially. This paper addresses the most important contributions in these areas with the help of a bibliometric method. Furthermore, this paper uses the similarity view for graphical mapping important themes and keywords. Several researchers in these fields have reviewed all of the articles published on the Web of Science for an as broad time as discussed in this study. This research is useful for various purposes. It is possible to identify the greatest potential of countries and institutions to help academics and researchers in their research development and research exchanges, and possibly to determine what would be important to pursue their doctorate and improve their careers

Understanding the Effect of Advertising Values on Sustainable Product Purchase Intention: Extended Ducoffe Advertising Value Model

Following the advertising value model by Ducoffe, this study develops a conceptual framework, which provides several insights. First, three variables consist of informativeness, entertainment, and irritation of advertisement will be directly influencing purchase intention. Secondly, the researcher developed the mediator interaction to reveal the effect of the source of advertisements on influencer credibility between advertising value and sustainable product purchase intention. To address the research objective, an online survey will be carried out based on quantitative research methods. By using a purposive sampling, the Millennial generation were selected as a respondent. Meanwhile, the researcher will analyse data by using PLS SEM. The study was expected to be significant for all the variables. In hence, this study would be benefit for companies and digital marketers to deeply understand how customer view social media advertisement and create more effective advertisement structure

Understanding Customer Intention to Use E-Payment for Online Shopping

The emergence of e-commerce has sparked a huge change in consumer behavior, transforming how individuals purchase and conduct transactions. E-payment has become a pillar of this digital transition. However, some customers are still hesitant to adopt e-payment despite its advantages. This paper aims to unravel the factors influencing customer intentions to use e-payment for online shopping. Based on a review of existing literature on the Technology Acceptance Model (TAM Model) and additional external factors, a proposed model was developed to test consumer's intention to use e-payment for online shopping. The result of this study would be useful to understand consumers’ behaviors in employing electronic transactions when making payments for online purchases. This paper also provides valuable insights for e-payment service providers and online retailers on how to promote sustainable online shopping in the future

Nexus between Macroeconomic Factors and Economic Growth in Malaysia: An Autoregressive Distributed Lag Approach

This study digs into the complex relationship that exists between the development of GDP in Malaysia and major macroeconomic variables. It is of the utmost importance to gain an understanding of the elements that influence GDP development to reduce the risk of sociopolitical instability. Because nations are becoming more aware of the various elements that could potentially affect economic growth, this study was prompted to determine the precise mechanisms that are at play because of this awareness. This study employs the Autoregressive Distributed Lag (ARDL) methodology to yield robust statistical insights into the nexus between macroeconomic variables and economic growth in Malaysia. We have used quarterly data ranging from the initial quarter (Q1) of 2000 to the last quarter (Q4) of 2020 for our analysis. The findings of this study provide important insights into the dynamic links between GDP growth and the selected macroeconomic determinants. As a result, the findings provide policymakers, academics, and practitioners with significant information that can be used to design economic plans that are informed by relevant data. In addition, this study emphasizes the necessity for future research endeavors to go deeper into this topic, bringing attention to the requirement for new views and the active participation of new academics, politicians, and practitioners. This concerted effort is necessary to promote sustainable economic growth and stability in Malaysia and elsewhere

Marketing mix and customer satisfaction of gyms and fitness clubs in Malaysia: a conceptual paper

Customer satisfaction is a major concern in every organization, including fitness. The fitness industry has grown steadily as consumers seek a healthier lifestyle and a more productive workout environment. The 7Ps marketing mix is considered a crucial determinant of consumer satisfaction. Understanding what influences customer satisfaction is critical to measuring and managing it in gyms and fitness clubs. This study focuses on the 7Ps marketing mix: product, price, place, promotion, people, physical evidence, and process. The conceptual framework includes theoretical framework and hypotheses development, research methodology, research implication, conclusion, as well as limitation and further research. Through the understanding of these factors, the researchers aim to show a better understanding of the 7Ps marketing mix concept and the factors that affect the customer satisfaction of gyms and fitness clubs in Malaysia

Public awareness of consumer products containing radioactive materials: empirical evidence from Malaysia

The emergence of online purchase platforms makes products containing radioactive materials more accessible to consumers. These products are gaining popularity and are widely available and easily accessible in the market today. This study examined how consumer’s psychological factors affect their decision of purchasing products containing radioactive materials in the market. Based on the protective action decision model (PADM) and the heuristic‐systematic model (HSM), this study proposed a model to add to the literature on consumer awareness of risky products. In particular, this study investigated which type of regulatory focus message (promotion‐focused advertisement or prevention‐focused advertisement) is significant in moderating the effects of radiation safety knowledge and product knowledge on risk perception when purchasing products containing radioactive materials. The relationship between consumers’ risk perception and information seeking, which leads to the purchase intention of such products was also investigated. Advertisements with varying regulatory focus messages were randomly distributed to participants to determine whether consumers are more influenced by promotion‐focused advertisement or prevention-focused advertisement to mitigate the risk of purchasing products containing radioactive materials. The results revealed that promotion‐focused advertising messages evoked a positive effect on consumers’ radiation safety knowledge and product knowledge toward risk perception. However, pre-vention‐focused regulatory advertising messages did not moderate the relationships between both radiation safety knowledge and product knowledge on consumers’ risk perception. This study offers guidelines for manufacturers, sellers, and marketers of products containing radioactive materials, and, importantly, for the government to devise strategies in designing effective social marketing advertisement for business, environmental and societal benefits

Corporate Social Responsibility Research Bibliometric Insight

Given on the importance of social accounting for sustainable development, this study objectives are to investigate the global trends of CSRD from the perspective of publications outputs, co-authorship, countries, and authors co-occurrences keywords. CSR activities and disclosure practices are arguably important as mean to improve social communication between company to stakeholder. It is being emphasized that, understanding the subject of interest and widening the networking is important to improve the research from many perspectives. From 1959 to 2019, a total of 181 articles were extracted from Scopus database for analysis purpose. Result analysis suggested that, publications on CSRD have experienced positive upwards from 2013 until 2019, contributing to total cumulative of CSRD articles. More than half of CSRD articles were published by UK researchers, China and Malaysia, leading other countries. Due to the nature of research, most of the CSRD articles were contributed by academic institutions. In an attempt to further CSRD research, Islamic banks, performance and managerial ownership were seen as potential topics to be expanded by future research

Parasocial relationship influence on the upcycled fashion purchase intention among igeneration in Malaysia post-Covid-19: an empirical study

The coronavirus disease (COVID-19) pandemic has impacted the pursuit of sustainable development in various ways. Current consumer trends suggest an increased awareness of sustainable consumption or fashion consumption. Past studies have focused more on general concepts of sustainable fashion consumption (SFC), including environmental, ethical, second-hand, and recycling while neglecting upcycling fashion. Therefore, the study investigated the Malaysian iGeneration purchase intention of upcycled fashion products postCOVID-19. The study extended the moderating role of parasocial relationship based on the Theory Planned Behaviour (TPB). A quantitative online survey was conducted among 230 respondents from IGeneration between 10 to 25 years old in Malaysia. The hypotheses were tested using Partial Least Squares Structural Equation Modelling (PLS-SEM). The study outcomes exhibited empirical support for the proposed research model. Two out of six hypothesized relationships were accepted. Specifically, subjective norm was positively linked to the purchase intention of upcycled fashion products. Meanwhile, parasocial relationship moderated subjective norm and purchase intention. The study provided insights into the application of TPB-based framework and enhanced knowledge of fashion industry players, educators and communities

Factors affecting sustainable apparel consumption in emerging countries: a systematic literature review

The growth of sustainable apparels provides grounding for the emergence of a new consumer market. Surprisingly, this movement has not only taken place in developed countries but also in emerging countries. To the best of the authors’ knowledge, no systematic reviews have been carried out on sustainable apparels, focused specifically on emerging countries. The goal of this systematic review is to analyse the existing literature on various factors that influence sustainable apparel consumption in emerging countries, as well as presenting future research directions. This detailed literature review is guided by the PRISMA Statement (Preferred Reporting Items for Systematic reviews and Meta-Analyses) review method, and its searches encompass sources such as Web of Science, Scopus and Google Scholar databases which, in result, identified 19 related studies. Furthermore, the reviewers segregated the factors into four major domains which include value, subjective norm, perceived behavioural control and knowledge. The results of this review demonstrate that most customers in the emerging countries have already experienced a growing interest in sustainable apparel with a strong development of knowledge, great concern, values and social circle. In sum, this systematic literature review provides an insightful information about sustainable apparel purchase behaviour and helps academicians, manufacturers and retailers to position and market their sustainable clothing brands

The effect of perceived value on sustainable fashion consumption in the era of Covid-19: A proposed conceptual framework

The outbreak of 2019 Coronavirus Disease (COVID-19) has not only adversely affected the human health, but it has also put a halt to all trades and economy activities. The sustainable fashion business has also been experiencing a similar problem with worldwide quarantine and self-isolation bringing a pause to its production. Nevertheless, COVID-19 is not an excuse to back off from sustainability. On the contrary, this pandemic may add the fuel to the fire and cause the change amongst companies, apart from highlighting the core values both these companies and the products they place before the world. Having that said, this study examined the antecedent of perceived value that is bound to give impact on sustainable fashion consumption. Theoretically, researchers have applied the theory of consumption value to shed light on this positive product after the COVID-19 pandemic has subsided. This theory is composed of five consumption values which include social value, functional value, epistemic value, emotional value and conditional value. Data will be collected from 200 millennial consumers in Malaysia via online survey technique and analysed by using IBM SPSS and SEM PLS. As far as the authors are concerned, this present study is one of the early attempts to incorporate the antecedent of perceived value that will give impact on sustainable fashion consumption within the Malaysian context in surviving after COVID-19. The expected findings of this present study could help marketers and businesses in parts of targeting, segmenting and positioning sustainable fashion products