LEARNING BASED ON GAMES FOR TEACHING OBJECT ORIENTED PROGRAMMING AND MULTIMEDIA DESIGN

Traditional education tends to be monotonous or boring if the subject is not understandable or interesting to students. Therefore, teachers need to draw upon methods that capture their pupils’ attention and engage them in the teaching process. Game Based Learning is part of the Information and Communication Technologies, but has not been widely used because of the lack of know-how from the academic community. However, over the years, this teaching method has become widely used in higher education. This work gathered information from various sources and created a bibliographic review with a case study, so readers could understand what Game Based Learning is and how this technology can be applied in the creation of a serious game to help teaching a programming course to people without a computer background

Estudio de valoración de marca de dos cafeterías ubicadas en Guayaquil

Companies use several types of indicators to measure their financial performance in relation to costs, production and sales but many do not pay due attention to one of the most important assets they have: the brand. The brand is the figure, whether iconic or font, which belongs to the intangible assets of companies whose principal objective is to make the customer associate a service or product to its manufacturer. In the Ecuadorian market, companies have brands but none of them have real monetary value. This study assessed the value of two brands but not from the subjective or emotional point of view that consumers may give to them but from the monetary value. To achieve this, two brands were considered: one was a traditional coffee shop in the city of Guayaquil operating for over 100 years and it was contrasted with the market leader. Sale records generated over three years for each of the companies were used and the Interbrand valuation method was applied to obtain the brand values showing that the brand belonging to the market leader is worth $11 million dollars more than the one of the traditional coffee shop.Las compañías usan varios tipos de indicadores para medir su desempeño financiero con relación a costos, producción y ventas. Sin embargo, muchas no prestan la debida atención a uno de los bienes más importantes que poseen: la marca. La marca es aquella figura, ya sea icónica o tipográfica, que pertenece a los activos intangibles de las empresas. Su principal objetivo es hacer que el cliente o consumidor asocie un servicio o producto con su fabricante. En el mercado ecuatoriano las compañías cuentan con marcas pero ninguna tiene un valor monetario real. El estudio determinó el valor de dos marcas, pero no desde el punto de vista subjetivo o emocional que los consumidores puedan llegar a darle sino desde el valor monetario. Es decir, ponerle un precio. Para lograrlo se tomó una cafetería tradicional de la ciudad de Guayaquil que opera desde hace más de 100 años y se contrastó con la líder del mercado. Se utilizaron las ventas generadas en tres años y se aplicó el método de valoración de marcas Interbrand. Con ello se obtuvieron valores que demuestran que el líder de mercado tiene un valor de marca de más de$11 millones de dólares sobre la cafetería tradicional