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2 research outputs found

How communication medium and message format affect corrective advertising

Author: David J. Leroy
David M. Gardner
Dennis H. Gensch
Dorothy Cohen
Dorothy Cohen
Douglas J. McConnell
Gary M. Armstrong
Gary M. Armstrong
Gary M. Armstrong
Herbert E. Krugman
Herbert E. Krugman
Herbert E. Krugman
Japhet H. Nkonge
John E. Kottman
John P. Dickson
Lee B. Becker
M. McLuhan
Michael B. Mazis
Michael T. Brandt
Noel Capon
Philip A. Kuehl
Richard A. Mann
Richard F. Carter
Robert E. Balon
Robert F. Dyer
Robert F. Dyer
S.W. Dunn
Virginia Andreoli
William P. Dommermuth
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Damage from Corrective Advertising: Causes and Cures

Author: Aiken K. Damon
Armstrong Gary M
Arnold Matthew
Baron Reuben M
Bernhardt Kenneth L
Chaiken Shelly
Darke Peter R
Dyer Robert F
Erdem Tülin
Gardner David M
Grayson Kent
Hunt H. Keith
Jacoby Jacob
Johar Gita V
Kim Peter H
Kramer Roderick M
Kumkale G. Tarcan
Kunda Ziva
Laurence Ashworth
Mazis Michael B
McGraw Kathleen M
Mizerski Richard W
Nkonge Japhet H
Peter R Darke
Petty Richard E
Pollay Richard W
Priester Joseph R
Robin J.B Ritchie
Robinson Sandra L
Rotter Julian B
Schmit Julie
Serafin Raymond
Tyebjee Tyzoon T
Wilkie William L
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

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