Analyzing Customer Satisfaction: Consumer Behavior towards the Selection of Beauty Products in Klang Valley

In Malaysia, the beauty and health industry is growing very rapidly. Malaysians are expected to spend about RM9.61 billion yearly on cosmetics and toiletries products by 2019. Beauty industry becomes prominent in the worldwide market place because of the dynamic involvement of male and female consumers who started to use beauty products more frequently. The patterns of consumer behaviours are always varying, so the marketers require to identify the users’ purchase decision to attract or retain the customers. In addition, customer satisfaction is critical issues to the companies because it can have influences on customer retention. The main purpose of this study is to define the factors that can influence consumer behaviour towards the selection of beauty products. Some of the factors consist of social factor, personal factor, psychological factor, technological factor and Korean Wave influence. Besides that, this study also aimed to determine the satisfaction level of the beauty customers. The outcomes of this study would be beneficial to the marketers to identify the exact factors that can influence the Malaysian’s consumer behaviours towards the beauty products. A descriptive research study was adopted in this research study to analyse research objectives. The respondents were chosen based on two sampling techniques which are convenient sampling and purposive or judgemental sampling. The questionnaire will be used to collect data from the respondents to achieve the research objectives and 213 questionnaires also distributed among the beauty consumers in Klang Valley. Based on the results, the four factors except technological factors have a significant relationship with consumer behaviour towards the selection of beauty products. Moreover, the personal factor is the most influential factor in beauty consumer behaviour. The study also shows that majority of the respondents were satisfied with the beauty products that they purchased or used

Sustainability and Future Challenges of Halal Product Consumption

Halal businesses involving goods and services are experiencing an amazing growth. The Halal industry has become a lucrative industry contributing to an exceptional business opportunity for the industry players and entrepreneurs. Despite its great potential, especially its huge market covering local and international markets, the various challenges faced by the local industry has limit their performance on serving the halal market. Due to this constraint, consumers have misperception on the halal products availability in the market. Therefore, this study aims to review the consumers’ challenges and concern, particularly in consuming halal products. The survey through questionnaire was conducted by the researcher to collect respondent answer and the data collected was analysed by quantitative research method. A total 150 questionnaires were coded and analysed with statistical techniques. This research contributes to an understanding of how consumers look upon the sustainability of Halal product consumption

Privacy Risk of Personal Information Exposure

Customers’ individual private information are collected to gain valuable information. Through business analytics companies gain competitive advantage in making decisions. However, some irresponsible companies sell customer’s data to third party for illegal activities. This caused distrust and lack of confidence among consumers in revealing their private information. Due to customer reluctant in disclosing their information, this may hinder the growth of e-commerce. Therefore, the purpose of this study is to investigate consumer sensitivity towards data privacy. This research adopted a research framework based on ‘Concern for Information Privacy’ (CFIP) dimensions to further conducted the study. This study has tested relationship using five independent variables. A total number 384 data were collected from respondents using questionnaire. Regression was employed to analyse the relationship between identified variables. Result found that collection, unauthorized secondary internal use, unauthorized secondary external use, improper access and errors have a positive influence on consumer sensitivity towards data privacy. Furthermore, the effects of unauthorized secondary internal use on consumer sensitivity towards data privacy is found to be significantly greater

Interactive Online Advertising: The Effectiveness of Marketing Strategy towards Customers Purchase Decision

A growing of IT industry made many companies used Internet as their mediators on advertising platform to control over the promotion materials and it possess greater reliability and flexibility. Internet also becoming an important stop point for customers in finding their needs and wants. This study has been designed to measures how significant is the online advertising effectiveness in terms of attitude towards ads, ability to recall ads and frequency of clicking ads in explaining purchase decision in Melaka, Malaysia. A series of survey was conducted from 200 respondents and were analyzed quantatively. The results showed among the attitude towards ads, ability to recall and frequency of clicking ads had significantly gave impact to the purchasing decision by the customers. For the recommendations discussed to the advertisers to have good understanding on how to advertise effectively (using marketing strategy program) and do some innovation of the products in terms of the products association

Predicting the Performance of Small Aquaculture Businesses in Kelantan through Marketing and Logistics Practices

Business performance at production level would influence the overall performance of the aquaculture industry. Many factors can be associated with business performance. It has been argued that a good marketing and logistics practice would lead to a positive business performance. However, it may not be always true for all types of industry, setting and condition. This study examined the effects of marketing and logistics on small business performance in the Kelantanese aquaculture industry. Using a self-administered questionnaire, data were collected from 216 respondents in small aquaculture in Kelantan. The Partial Least Squares Analysis (PLS) was employed to examine the relationship between the marketing, logistics and business performance variables. It was found that only one of the four marketing variables, i.e. place, explained the variation in business performance. But, it had a wrong sign that was negative, instead of a positive sign. On the contrary, two out of three logistics variables (transportation and order processing) influenced the changes in business performance. In the condition of excess demand, marketing did not work, whereas logistics was more important. Thus, a good practice in logistics is more important than that of marketing for small aquaculture businesses