Marketing strategy for a charitable trust

This research topic is to examine a charitable trust. The motive of this research is to not only evaluate the current or conventional ways of doing marketing for a charitable trust but to find out the best possible marketing strategy to boost the audience in charitable events. This research utilised interviews, which gained valuable results and some eye opening facts. It was found that most of the trusts do not attempt social media marketing. On the contrary, most of them prefer to use print media including some expensive media resources which results in demotivating people from attending the charitable events. The best recommendation is to control costs by opting to use social media marketing instead of print media and television media. Not only that, they should give equal preference to the stakeholder as their opinion can build a good social image of the trust with positive word of mouth. To conclude, the organisation also needs people to join the trust and to promote the events. They should use established marketing ways to get more people to attend and to get more and more people to join hands for a good cause

Effects of Sensemaking Translucence on Distributed Collaborative Analysis

Collaborative sensemaking requires that analysts share their information and insights with each other, but this process of sharing runs the risks of prematurely focusing the investigation on specific suspects. To address this tension, we propose and test an interface for collaborative crime analysis that aims to make analysts more aware of their sensemaking processes. We compare our sensemaking translucence interface to a standard interface without special sensemaking features in a controlled laboratory study. We found that the sensemaking translucence interface significantly improved clue finding and crime solving performance, but that analysts rated the interface lower on subjective measures than the standard interface. We conclude that designing for distributed sensemaking requires balancing task performance vs. user experience and real-time information sharing vs. data accuracy.Comment: ACM SIGCHI CSCW 201