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320 research outputs found

Don’t cut your marketing budget in a recession

Author: KUMAR Nirmalya
PAUWELS Koen
Publication venue: Harvard Business Review
Publication date: 01/08/2020
Field of study

Institutional Knowledge at Singapore Management University

I just got fired!

Author: KUMAR Nirmalya
Publication venue
Publication date: 01/11/2016
Field of study

Institutional Knowledge at Singapore Management University

The CEO's marketing manifesto

Author: KUMAR Nirmalya
Publication venue: American Marketing Association Publications Group
Publication date: 01/11/2008
Field of study

Institutional Knowledge at Singapore Management University

The revolution in retailing: From market driven to market driving

Author: KUMAR Nirmalya
Publication venue: 'Elsevier BV'
Publication date: 01/12/1997
Field of study

Institutional Knowledge at Singapore Management University

How emerging giants are rewriting the rules of M&A

Author: KUMAR Nirmalya
Publication venue: Harvard Business Review
Publication date: 01/01/2009
Field of study

Institutional Knowledge at Singapore Management University

The Indian mystique

Author: KUMAR Nirmalya
Publication venue: 'Wiley'
Publication date: 01/09/2009
Field of study

Institutional Knowledge at Singapore Management University

India unleashed

Author: KUMAR Nirmalya
Publication venue: 'Wiley'
Publication date: 01/03/2009
Field of study

Institutional Knowledge at Singapore Management University

The power of power in supplier-retailer relationships

Author: KUMAR Nirmalya
Publication venue: 'Elsevier BV'
Publication date: 01/11/2005
Field of study

Institutional Knowledge at Singapore Management University

Preface

Author: KUMAR Nirmalya
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2012
Field of study

Institutional Knowledge at Singapore Management University

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