4 research outputs found
Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies
- Author
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full textDrivers of Brand Extension Success
- Author
- Aaker David A
- Arbuckle Jim L
- Bagozzi Richard P
- Barone Michael J
- Baumgartner Hans
- Bollen Kenneth A
- Bottomley Paul A
- Bottomley Paul A
- Boush David M
- Broniarczyk Susan M
- Byrne Barbara M
- Collins-Dodd Colleen
- Dacin Peter A
- Dawar Niraj
- DelVecchio Devon
- Desai Kalpesh Kaushik
- Edison Steve W
- Ernst &
- Fornell Claes
- Franziska Völckner
- Hem Leif E
- Henrik Sattler
- Jan-Eric Gustafsson
- Jöreskog Karl G
- Keller Kevin Lane
- Keller Kevin Lane
- Kirmani Amna
- Klink Richard R
- Lane Vicki R
- Lane Vicki R
- Laroche Michel
- Leeflang Peter S.H
- Leeflang Peter S.H
- Midgley David F
- Mullen Michael R
- Muthén Bengt
- Muthén Bengt
- Nijssen Edwin J
- Nijssen Edwin J
- Ping Robert A
- Rangaswamy Arvind
- Reddy Srinivas K
- Rogers Everett M
- Sandor Zsolt
- Sheinin Daniel A
- Smith Daniel C
- Steenkamp Jan-Benedict E.M
- Sunde Lorraine
- Swaminathan Vanitha
- Tauber Edward M
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full textInfluence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-Experiment Analysis
- Author
- A Baldinger
- A Chaudhuri
- A Redenbach
- A S Dick
- Andrews Rick
- B Donkers
- B Gale
- B Gramrowski
- Babakus Emin
- Barbara Loken
- Bharadwaj Villanueva Julian
- C Flavian
- C Marjolein
- D Aaker
- D Aaker
- Dall&apos
- Davies Andrew
- Diamantopoulos Adamantios
- Dirk
- Dr. Rajagopal
- Draganska Michaela
- Duncan T Moriarty
- E Nijssen
- Edward M Tauber
- Eggert Andreas
- F Brassington
- F Reichheld
- Feldman Jack
- H Churchill
- Han Sangran
- I Grime
- Ingenbleek Paul
- J Ganesh
- J Guilford
- J Jacoby
- J Jacoby
- Jay Pil Chai
- Jean B Romeo
- John J Skowronski
- John T Gourville
- Johnson Ulf
- Judith C Forney
- K J Chen
- K L Keller
- Kevin L Keller
- Konishi Hideo
- L E Hem
- L Jennifer
- Leigh Mcalister
- Lynn Brandon
- Lynne Pepall
- M Agarwal
- M B Luis
- M Blackston
- M Burgegss
- M D Uncles
- M Mackay
- M R Zimmer
- M Van Osselaer Stijn
- Michaclidon Nina
- Mugica Bern� Carmen
- Myung - Jo
- Nandan Shiva
- Nicholas Alexander
- Oakley Paul
- Oliver Richard
- P M Anderson
- P Pfeifer
- Paul M Herr
- Pearson Stewart
- Perraudin William
- Philippe J Benny
- R Cunningham
- R Cunningham
- R Hallowell
- R Hauser John
- R Vaidyanathan
- Rajagopal
- Rajagopal
- Rajagopal
- Rajagopal
- Rajagopal
- Rajagopal
- Rajagopal
- Reast Jon
- Ronald E Frank
- Ross Thomas
- S D Hunt
- S Knox
- S Rundle-Thiele
- Sandra J Milberg
- Swaminathan Vanitha
- T Ambler
- Torres Urdan
- V A Taylor
- V Rust R Zeithaml
- Valarie A Brucks Merrie
- Van Trijp
- Vicki Lane
- W J Reinartz
- W J Reinartz
- Wakefield Kirk
- William T Tucker
- Y Odin
- Z Erdogan
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2006
- Field of study
No full textForeign Firms' Brand Extensions in a Host Market: Strategic Factors in International Branding Strategy
- Author
- A. Reuber
- Alka Citrin
- Anand Swaminathan
- Andrew Delios
- Anna Cui
- Anoop Madhok
- Barbara Loken
- Birger Wernerfelt
- Bo. Rundh
- Bodil Blichfeldt
- Bruce Kogut
- C. Park
- Chris Hendry
- Dale Krueger
- Dale Littler
- Dana Alden
- Daniel Smith
- Daphne Yiu
- David Aaker
- David Aaker
- David Aaker
- David Midgley
- Edward Tauber
- Edward Tauber
- Edwin Nijssen
- Elizabeth Hirschman
- Eric Yorkston
- Eva Martinez
- Everett Rogers
- Franklin Root
- Franziska Volckner
- Frederic Scherer
- Gary Hamel
- Geert Hofstede
- Geert Hofstede
- Glenn Carroll
- Harish Kapoor
- Harry Barkema
- Harry Triandis
- Hongxin Zhao
- Hubert Gatignon
- Ikujiro Nonaka
- Imad Baalbaki
- Isabel Buil
- J. Shaver
- Jack Nickerson
- James Engel
- Jan Johanson
- Jan Johanson
- Jan-Benedict Steenkamp
- Jay Barney
- Jay Barney
- Jean Boddewyn
- Jean-Francois Hennart
- Jean-Noel Kapferer
- Jeryl Whitelock
- Jiatao Li
- Jill Klein
- John Quelch
- Jose Mata
- Joseph McGrath
- Joseph Morein
- Julien Cayla
- Julio Cervino
- Kathleen Eisenhardt
- Keith Brouthers
- Kenichi Ohmae
- Kent Eriksson
- Kevin Keller
- Kjell Toften
- Leif Hem
- Lutz Erbring
- Manjit Yadav
- Manoj Agarwal
- Mark Gehlhar
- Mary Sullivan
- Meredith Downes
- Michael McCarthy
- Mike Peng
- Ming Hsieh
- Niraj Dawar
- P. Varadarajan
- Paul Bottomley
- Philip Kotler
- Rajendra Srivastava
- Regis McKenna
- Richard Klink
- Richard Schmalensee
- Richard Staelin
- Robert Buzzell
- Roger Kerin
- S. Cavusgil
- Saeed Samiee
- Sanjoy Ghose
- Sengun Yeniyurt
- Shaoming Zou
- Shaoming Zou
- Sharon Ng
- Shelby Hunt
- Sheri Bridges
- Simon Collinson
- Srinivas Reddy
- Stanislav Dobrev
- Stephen Tallman
- Subhash Jain
- Susan Broniarczyk
- Susan Douglas
- Susan Douglas
- Theodore Levitt
- Thorsten Hennig-Thurau
- Ting Zhu
- Tom Buday
- Tom Duncan
- Tulin Erdem
- Tulin Erdem
- William Davidson
- Xiaoli Nan
- Yong Pak
- Yu Henry Xie
- Publication venue
- 'M. E. Sharpe Inc.'
- Publication date
- Field of study
No full text
