The Role of Public Relations in Social Responsibility of Romanian Enterprises

The Excellence study has shown that public relations is an unique management function that helps an organisation interact with social and political components of its environment. These components make up the institutional environment of an organisation, which consist of publics that affect the ability of the organisation to accomplish its goals and that expect organisations to help them accomplish their own goals. Organisations solve problems for society, but they also create problems for society. The value of public relations, therefore, can be determined by measuring the quality of relationships it establishes with the strategic components of its institutional environment.public relations, social responsibility, communication

Marketing and lifestyle

Starting from the fact that the role of marketing is to insure a higher life standard, it is necessary to analyze the double interference of two concepts, respectively the influence of marketing on the life style but also the influence of the life style on the companies’ marketing. This foray is dictated by the new context in which the clients’ attitude has changed. Today, the clients are more different, more special than others, more exigent and with more judgment than those before them. Due to these changes, more and more companies direct and build their businesses and marketing strategies starting from the exterior to the interior; from the understanding of the clients’ real needs and concerns (consumers or intermediaries) and their satisfaction to the clients’ involvement in the conception, innovation activity of the new products.consumption models, life style, marketing, responsible marketing.

The Role of the Preventative Management in the Administration of Romanian Organizations’ Image

The entire economic, political, and social Romanian environment is undergoing a process of quick transformation under the influence of some factors among which the most important are Romania’s process of integration into EU structures, the globalization phenomenon, liberalization of new markets, or the constant process of privatization. If we consider 2007 as the year of Romania’ integration into EU, the Romanian business environment faces an unprecedented challenge. In an extremely short period of only a few years, public services organizations, trading companies or non-profit organizations must be in line with the European legislation and standards, in one hand, and on the other hand, they must be very well prepared to face a direct competition with similar organizations within EU or powerful multinational corporations. This preparation covers conceiving adequate strategies, permanently perfecting management, promoting the concept of preventative management, improving human resources quality, up-dating companies’ technological level. However, the economic performance in a volatile and very competitive environment is unconceivable without a good management of communication activities.preventative management, risk, crisis

SMEs’ COMMUNICATION IN THE ROMANIAN BUSINESS ENVIRONMENT – A PREMISE OF ECONOMIC PERFORMANCES’ IMPROVEMENT FOR THE INTEGRATION INTO THE EUROPEAN UNION STRUCTURES

Today’s environment determines companies to use scanning activities in order to seize the opportunities and to avoid the threats. Individual factors and organizational factors influence the scanning behavior. The examination of the environment can be presented in a model based on environment analyzability and organizational intrusiveness.marketing communication, European integration, SME management

THE ROLE OF THE PREVENTATIVE MANAGEMENT IN THE ADMINISTRATION OF ROMANIAN ORGANIZATIONS’ IMAGE

The entire economic, political, and social Romanian environment is undergoing a processof quick transformation under the influence of some factors among which the most important areRomania’s process of integration into EU structures, the globalization phenomenon, liberalization ofnew markets, or the constant process of privatization. If we consider 2007 as the year of Romania’integration into EU, the Romanian business environment faces an unprecedented challenge. In anextremely short period of only a few years, public services organizations, trading companies or nonprofitorganizations must be in line with the European legislation and standards, in one hand, and onthe other hand, they must be very well prepared to face a direct competition with similarorganizations within EU or powerful multinational corporations. This preparation covers conceivingadequate strategies, permanently perfecting management, promoting the concept of preventativemanagement, improving human resources quality, up-dating companies’ technological level.However, the economic performance in a volatile and very competitive environment is unconceivablewithout a good management of communication activities

The specific communication strategy for organizations which operate on the writing instruments market

The market of writing instruments is a part of paper and office supplies market. The main selection criterion applied by the Romanian consumer regarding the stationery products is the price. However, in the market of writing instruments, the situation is rather atypical since this is a specialized market that differentiates as tendency from the stationery market. The goal of this work is to point out the trends recorded in the writing instruments market and to present a practical example of communication plan specific to organizations that launch a new range of products.comunicare organizaţională, strategie, instrumente de scris.

The influence of product value during the process of purchase decision

The success of the organisational actions is ensured by the permanent dialogue that is hold with the consumer in order to know and anticipate his needs and desires, in order to satisfy them better through the offered goods and services. Found in the face of a polyvalent consumer, the marketing specialists of the companies are provoked to find new landmarks in order to understand the mechanisms that guide the behaviour and to highlight the consumers’ profile. Regarding the respect that must be granted to the consumer, this begins with a real knowledge and understanding of the elements that are the basis of his decisions, respectively of the forming of his behaviour. Nowadays consumer is permanently searching for a direction that is not always compatible with the notion of rationality or utility.consumer behaviour, decision, value

The need to identify and promote Galaţi touristic area in order to eliminate regional economic disparities

Touristic activities in Romania during the last years have two main activity directions, one beeing the pursue of touristic programs and projects that have been launched in the prevoius years and that have proven their success and viability both on national and on south-east europeean regional level, the other activity direction beeing the launch of new touristic programs. We do consider the latter as having a major importance. Each one of the programs and initiatives to touristically promote Romania have the purpose to invite as many foreign tourists as possible to visit the country and to establish Romania as an attractive travel destination for the whole rest of the world.Romania`s image, touristic potential, promotion, strategy.

Integration Perspectives of the Communication Management within Organizations’ Policy

While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the coordinates in which advertising proved to be traditionally more efficient than public relations, will become less relevant in the future. In this new context, the marketing professionals will be more interested by notions as “commitment” and “involvement” which will be focused on public relations tools as: customers’ information, rather than the products promotion; the gain of trust rather than the gain of time; initiation of dialog rather than submission of messages.public relations, communication management, internal communication, CSR

Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives

Simultaneously with the manifestation of the availability of the company/organization to include in its activities and politics objectives of sustainable development and social responsibility, concrete marketing steps are required, in form of a number of activities that contribute effectively to achieving such objectives. Therefore, series of steps of the complex process of reflection and strategic planning should be taken in a logical and consistent manner, thus these steps that can adapt and "tone" according to the specific activities that the company operates.marketing, integration, strategic planning