INFORMATION TECHNOLOGY AND ROMANIAN HIGHER EDUCATION - EVIDENCE ON LINKED DYNAMIC

The link between education, in general, and information technologies is one that does not necessarily have to be demonstrated. But it is interesting to see the specific link that is established between these two components of modern society. In recent years, part-time education forms tend to occupy an increasingly important position in the Romanian higher education from the perspective of the total number of students opting for distance learning or traditional part-time learning. This development occurred amid expansion of information technology - more and more households have Internet access and frequency of its use is increasing from year to year – in the context in which forms of part – time learning require the use of this means of information and communication. On this background more and more people over 25 years become interested in further developing their studies, including employed persons opting for further studies, increasing the share of students over 25 years in total students and the share of employed population over 25 years with higher education in total in respective age group

GLOBAL ADVERTISING MARKET – THE DYNAMICS OF THE LAST DECADE

Advertising as a form of impersonal communication aimed at a wide and diffuse audience, is the ideal tool to promote products targeting large markets in which consumers are not strong differentiated in terms motivations, preferences, attitudes, etc. Currently, in the global advertising market we can find extremely powerful organizations whose work often exceeds local and even regional economic sphere. From simple expertise in advertising, these organizations have expanded their services to a growing number of communication tools, organizing their activity to better respond to client’s requirements. These kind of advertising organizations alongside global advertisers are the key factors in the dynamics of this market. This article focuses on presenting some data regarding global expenditure in advertising, establishing as reference points the years 2002 and 2012. Moreover, we concentrated on expenditures by regions and advertisers, and on revenues obtained by advertising organizations and advertising networks, starting from official data provided by Advertising Age and Euromonitor

A CONCEPTUAL APPROACH ON PRESS CONFERENCE

A press conference is an important tool of public relations. The primary role of public relations is to manage a company’s reputation and help build public consent for its enterprises. The goal of PR is to develop and maintain goodwill with most, if not all, of its publics. Failure to do so may mean loss of customers and revenues, time lost dealing with complaints or lawsuits, and loss of esteem. A company’s publics change constantly. Well-executed public relations is an ongoing process that molds good long-term relationships and plays an important role in relationship marketing and integrated communications. Companies often call press conference when they have significant news to announce, such as the introduction of a new product or advertising campaign. Although used less often by organizations and corporations, this form of delivery can be very effective. The topic must be of major interest to a specific group before it is likely to gain coverage

CONSUMERS PRODUCTS AND SERVICES VALUE PERCEPTION

This article is a theoretical approach on products and services as value satisfiers. Consumers have knowledge about the personal, symbolic values that products, services and brands help them satisfy or achieve. Values are people’s broad life goals. Values often involve the emotional affect associated with such goals and needs (the strong feelings and emotions that accompany success). Recognizing when a value has been satisfied or a basic life goal has been achieved is an internal feeling that is somewhat intangible and subjective. In contrast, functional and psychosocial consequences are more tangible and are more obvious when they occur. Salespeople add value by identifying customer needs and devising or delivering a solution for those needs. Salespeople are able to adapt how products or/and services are presented or even to adapt products/services so that they meet the needs of the buyers. Such adaption powers professional selling, because customers often don’t know what they need or how to configure a solution to their needs. Satisfying a value usually elicits positive affect (happiness, joy, satisfaction), whereas blocking a value produces negative affect (frustration, anger, disappointment). Consumers can have products and services knowledge about products and services attributes, consequences of products or services use and personal values. Most marketing research focuses on one type of products and services knowledge – usually attributes or consequences, where the focus typically is on benefits rather than risks. Values are examined less frequently and usually in isolation. This paper objective is to show the importance of creating, delivering, and capturing buyer value. A company’s ability to deliver value to its customers is closely tied with its ability to create satisfaction for its employees and other stakeholders. Value ultimately depends on the perceiver. Smart companies not only offer purchase value but also offer use value as well

LANDMARKS ON THE EVOLUTION OF E-COMMERCE IN THE EUROPEAN UNION

In this paper are presented and analyzed a number of statistical indicators to highlight the size and the trends in the European e-commerce market in recent years, namely - the turnover of e-commerce, the share of turnover from e-commerce in total turnover of the organizations, the share of enterprises conducting online sales in total enterprises, the population share which shop online in total population. Information is presented both aggregated and individualized, allowing highlighting disparities between European states. The paper also captures a number of correlations between the orientation to online purchasing and level of development of European countries, on the one hand and access to technology on the other. The survey is based on official statistics provided by Eurostat (data from European Union countries) and information provided by EMOTA - European Multi-channel and Online Trade Association - (data pooled across all European countries)

Relatia dintre agentia de publicitate si client: cooperare si interes

Fiind purtatorii cererii si ai ofertei de servicii de publicitate, intre anuntatori si agentiile de publicitate se stabilesc relatii care contureaza in final dimensiunile pietei publicitatii. Aceste relatii implica o serie de aspecte care sunt legate de: modul in care agentiile isi atrag clientii, evolutia acestor relatii dintre anuntator – agentie de publicitate, modul de compensare si evaluare al serviciilor oferite de agentiile de publicitate si, in final, factorii care afecteaza in mod negativ legaturile dintre anuntatori si agentii.agentii de publicitate, clienti, servicii de publicitate, relatii, metode de decont, costul serviciilor, metode de evaluare, advertising agency, clients, advertising services, relationship, paying methods, cost of services, evaluation methods

Organizarea demersului publicitar in contextul pietelor internationale: intre filosofia corporativa si conditiile de piata

Publicitatea reprezinta cea mai vizibila forma a comunicatiei de marketing, ca si cel mai important instrument strategic de la nivelul mixului promotional. Printre cele mai importante decizii care trebuie luate in legatura cu publicitatea internationala se numara: standardizarea sau adaptarea publicitatii internationale, centralizarea sau descentralizarea deciziei publicitare, selectarea agentiei de publicitate si relatia anuntator – agentie, regulamentele ce privesc publicitatea. Toate aceste decizii, in ceea ce priveste publicitatea internationala, se fundamenteaza pe intelegerea pietelor externe, prin tot ce presupune acest lucru – o buna definire a asteptarilor si dorintelor consumatorilor dublata de identificarea solutiilor optime pentru rezolvarea, in conditii de profitabilitate, a acestor asteptari.centralizare, descentralizare, obiective corporative, uniformitate a produsului, orientare globala, orientare locala, forte legislative, industria publicitatii, centralization, decentralization, corporate objectives, product uniformity, cultural conditioning, global orientation, local orientation, legislation forces, advertising industry

ERASMUS+ PROGRAMME SEEN FROM THE EYES OF POTENTIAL BENEFICIARIES - DIRECT RESEARCH CARRIED OUT WITH STUDENTS -

The ERASMUS programme was evaluated from a lot of point of views. Depending on the interest of the evaluation, studies were conducted to uncover information related to subjects like: the scope of the programme, the type of participants in the programme, the factors motivating the students to be mobile, the cost and funding of student mobility, the study conditions during the study period, the recognition of achievements during the study period abroad on return, the socio-cultural effect of the mobility (like becoming more “European”), the personal development effects etc. Based on the results of a direct research take on the students of the Faculty of Economic Sciences of the "Vasile Alecsandri" University of Bacău, the paper presents a series of results with reference to: the knowledge held by the students with reference to the Erasmus + program, how they he perceives it, the reasons underlying the intention to benefit from the program, as well as those underlying the lack of interest in it. The research carried out was performed on a sample of 116 students from bachelor's degree studies - years II and III of studies selected according to non-probability criteria, so that the obtained results exclusively reveal their point of view

Market orientation – a pertinent solution in reevaluating traditional marketing

This article focuses on describing the latest trends in the theoretical and practical development of the marketing concept. Market orientation is the main item discussed, emphasizing the advantages and pitfalls of applying such a specific concept

Evolution of organic agriculture - a response to european consumer requirements

Significantly increasing trend in the food markets, regarding the diversification of consumer needs, their orientation to natural products, with potential health benefits, environmental "friendly", has made its mark on the organic products market trends and on the development of ecological agriculture (organic). According to data provided by Research Institute of Organic Agriculture and Eurostat we can see that sales of organic food products in recent years have been increasing in almost all European countries. Closely related to demand manifested in the market, organic farming showed a comparable growth perhaps similar to the sectors characterized by high dynamism. Thus, over the 10 years (from 2001 to 2010), in some EU countries, organic crop area grew strongly, sometimes over 100%, increasing their share in total agricultural land. Similarly, the number of animals kept in compliance with the specific practices of organic production has seen a positive development in most EU countries. For most analyzed indicators, the most dramatic changes were recorded in the new EU countries, where increasing consumer demands for safety and food security has manifested much later, and organic foods markets is in its infancy, with great growth potential (compared to the situation of the old EU markets, where organic products markets are more mature, with decreased growth potential). This is confirmed by ecological food products purchases per capita recorded in the new EU countries (in most cases in 2010 equaled to less than 10 Euro / person), which are well below those recorded in the old EU countries (with values above 100 Euro / person recorded in some countries in the same year)