24 research outputs found

    The never-ending siege

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    The Ethnocentric Bias: Why One Size Does Not Fit All in the World of Digital Communication

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    Twittamentary: Crowdsourcing a project

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    SMU Faculty/Staff can download the case and teaching note with your SMU login ID and Password via the following links: The Case (SMU-11-0011) Teaching Note (SMU-11-0011TN) For purchase of the case and supplementary materials via The Case Centre, please access the following links: The Case (SMU-11-0011) Teaching Note (SMU-11-0011TN) For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links: The Case (SMU-19-0026) Teaching Note (SMU-19-0026TN) </ul
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