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1 research outputs found
Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols
Author
Balasubramanian Siva
Burton Scot
+26Â more
Burton Scot
Chaiken Shelly
Craig Andrews J.
Craig Andrews J.
Craig Andrews J.
Eagly Alice H.
Feunekes Gerda I.J.
Ford Gary T.
Gau Roland
Institute of Medicine
Kamins Michael A.
Keller Scott B.
Kemp Elyria
Key Timothy
Kozup John C.
Levy Alan S.
Lupton Joanne R.
McLean Rachel
Mitra Anu
Moorman Christine
Nesbett Richard E.
Newman Margaret A.
Petty Richard E.
Petty Richard E.
Petty Richard E.
Roe Brian
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
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