The concept of kotodama as a fragment of Japanese linguocultural code

The purpose of the article is to study the concept of Kotodama, based on the Kotodama belief, and to analyze the role of this phenomenon in the Japanese linguoculture. In the course of the study, we reveal its origin, evolution and present status. The linguocultural and axiological approaches enable us to represent the main characteristics of Kotodama as an essential part of the Japanese language and culture