SOCIAL MEDIA INFLUENCER MARKETING AND IMPLEMENTING THE RETURN ON INVESTMENT

This thesis dives into the importance of social media marketing within a business. It starts off with a literature review that explains how much people use social media, how businesses have begun to recognize this trend, and how to turn this trend into a successful marketing strategy. This strategy can be demonstrated through online ads, influencer marketing, and a strong social media presence. The thesis will identify and examine all of these methods. The second part of this thesis is based on an online survey provided to the general public (over 18) in order to discover if the findings in the literature review are correct. The survey shows that people use on average 3 hours on social media a day. And, they visit multiple different social media platforms. One of the most revealing findings in this study was that people are being influenced more by the things they view on social media, because they trust those opinions, then other forms of marketing. Social media marketing has replaced the importance of commercials, billboards, and print ads. The survey received 780 responses and gave a comprehensive understanding on this topic

Gluttony, excess, and the fall of the planter class in the British Caribbean

Food and rituals around eating are a fundamental part of human existence. They can also be heavily politicized and socially significant. In the British Caribbean, white slaveholders were renowned for their hospitality towards one another and towards white visitors. This was no simple quirk of local character. Hospitality and sociability played a crucial role in binding the white minority together. This solidarity helped a small number of whites to dominate and control the enslaved majority. By the end of the eighteenth century, British metropolitan observers had an entrenched opinion of Caribbean whites as gluttons. Travelers reported on the sumptuous meals and excessive drinking of the planter class. Abolitionists associated these features of local society with the corrupting influences of slavery. Excessive consumption and lack of self-control were seen as symptoms of white creole failure. This article explores how local cuisine and white creole eating rituals developed as part of slave societies and examines the ways in which ideas about hospitality and gluttony fed into the debates over slavery that led to the dismantling of slavery and the fall of the planter class