E-Commerce to Multinational Conglomerate: Journey of Alibaba Group – A Case Study

The late 20th century witnessed a massive growth in the usage of Internet worldwide. Many eCommerce companies blossomed during this era. Realizing the need of having e-commercebusiness in China, Alibaba.com got established by former English teacher Ma Yun, popularlyknown as Jack Ma, along with 17 other partners. During the dot com bubble burst, many of theUS based e-commerce companies’ either had to shut down or went bankrupts except Chinesebased Alibaba.com as Chinese market was immune to the recession. Clear vision and intelligentleadership quality of Jack Ma turned e-commerce Company into a largest online commercecompany of China within a short span of time. Alibaba continued its journey of growth bothorganically and inorganically by acquiring other companies. Later in 2009 Alibaba groupentered into cloud computing business, and started to develop artificial intelligence solutionsto support its own platform and to solve complex real-world problems. Alibaba diversified itsrevenue sources by expanding business to different domains within two decades of its inceptionto reach US $72 billion. Presently, the Alibaba group has pioneered in consulting, e-commerce,finance, technology, artificial intelligence and many more. The study in this paper describeshow the Alibaba group continued its journey towards success along with business model, majorbusinesses, financial status and corporate social responsibility. To understand the strengths,weaknesses, opportunities and challenges of the Alibaba group, a methodical SWOC analysiswas conducted. Based on the SWOC analysis, some recommendations are also provided

Operational Resilience of the Indian IT-BPM Industry during the COVID-19 Pandemic – A Case Study

The whole world witnessed the COVID-19 outbreak in the initial months of the year 2020,including India that announced a nationwide lockdown to break the virus transmission chain.Total lockdown imposed in India laid restrictions not only on how people commute but alsofunctioning of all government, private and commercial establishments, except emergency andessential services. Travel and tourism, aviation, hospitality sectors and other industrialestablishments incurred a heavy loss throughout this lockdown period while only a fewIndustries were able to continue their functioning without violating the laws of the land.However, Information Technology and Business Process Management (IT-BPM) is one suchIndustry, which could exhibit operational resiliency in the wake of COVID-19 by providingwork from home option, which was indeed not a new concept for this technology industry. Itplayed a major role in creating a virtual workplace that could continue its operations byenabling one to be at a safe and comfort zone of their homes. Work from home would not havebeen successful without employee co-operation, relaxation in government regulations,technology advancement, etc. Over 32,000 registered information technology (IT) firmsoperate in the country. 7.9% of India's Gross domestic product (GDP) is contributed by the ITand BPM industries and about 41 lakh professionals are employed. Transitioning from aconventional work model to work from home model was not a simple task as it involved a lotof challenges like Information security threat, work life imbalance, psychological disorder, etcassociated with it. This paper examines the way how IT-BPM industry enabled the work fromhome model during initial days of pandemic. Further operational resilience, influencingaspects, financial status and latest industrial developments related to IT-BPM Industry havealso been studied. A systematic SWOC analysis has been conducted to understand thestrengths, weaknesses, opportunities and challenges to the IT-BPM industry during work fromhome model. Some recommendations are also made based on the SWOC analysis

Impact of Covid-19 Pandemic in the Automobile Industry: A Case Study

The automobile industry faces a significant problem due to slow down in economy/gross domesticproduct (GDP). The COVID-19 is affecting tourism, traveling and auto shows. It makes transportationsimple, easy, and secure by implementing new emerging technologies such as image processing,artificial intelligence, deep learning, and transforming from simple vehicles to smart & autonomousvehicles. The study in this paper aims to analyse the market using sales/production data collected fromthe organization Internationale des Constructeurs d'Automobiles (OICA) across different regions,measures taken to overcome the recession caused by COVID-19 by analyzing similar situations andchallenges faced in smart/autonomous vehicle. The challenges faced by autonomous vehicles withreference to camera and processing of captured image/video processing are discussed. Analysis ofautomobile Sales/Production shows the connection between market and GDP/economy

Impact of COVID-19 Pandemic on Zomato: A Case Study

The advancement and use of smart-phones and internet resulted in improving online services.Zomato is a digital platform combining restaurants and an online food delivery systemlaunched in 2008. The implementation of Lockdown to slow down the spread of pandemicCOVID-19 resulted in badly affecting tourism, transport, economy, and hotel industry. Zomatofood delivery is recovering from the effect of COVID-19 at a rapid rate with ~80% recoveryin metro regions. The revenue in the fiscal year 2020 is increased by 105% and cost by 47%.The main objective of this paper is to understand online food delivery service by using a survey,how Zomato is operating in COVID-19, its effect on the culture of the hotel industry, theintroduction of contactless dinning and challenges. The evaluation of the company is doneusing the SWOT analysis

AN EMPIRICAL SURVEY ON HAPPINESS AND HEALTH AMONG WORK FROM HOME EMPLOYEES BELONGING TO IT SECTOR

Many individuals and businesses were affected by the Corona virus (COVID-19) outbreak that occurred in early 2020. Work-from-home (WFH) policies have been implemented by a number of firms as a way of adapting to these changes. The literature on the effects of WFH on health issues, on the other hand, is completely divided. Work–life balance, happiness, and work stress were all examined in this study as potential predictors of job satisfaction while WFH. COVID-19 was also examined as a factor. This research examines how IT professionals felt about WFH or work from office (WFO) during the COVID-19 epidemic. It also uses individual fixed-effects models to look at how workers' subjective health varies between working at home and working in the office. As a result of the findings in this paper, governments and business leaders may reevaluate the benefits of telecommuting. During the COVID-19 pandemic, communication, organization environment, organizational policies, work satisfaction, and psychological aspects were shown to have a substantial impact on the psychological health of IT personnel