1 research outputs found
Recreational needs of businessmen during business travel
This work focuses on one type of tourism – business travel. The tourism sector plays an important role in the development of each country’s economy and is actively promoting its integration into the global market. 1998 – 2008 year is the fastest growing business travel markets period. The situation changed in the economic and tourism sector in 2008. In the final work analise the main concepts and classification of business travel, focus on recreational needs of business travelers. The object of this master is the recreatiniol needs of the business travelers. The main purpose – to analize the recreational needs of business travelers. The targets of this thesis are following: 1. To describe the conception, structure and trends of the business tourism. 2. To exclude recreational opportunities during business travel. 3. To find out the recreation needs of business travelers in “Trasalis - Trakai Resort & SPA” Center. The work consists of four main parts: the analysis of literature, the research and its results, recommendations and conclusion. Literature analysis presents the main concepts of business travel and recreation. It was done by analyzing foreign and Lithuanian authors studies and researches. After the literature analysis the author has made the research. In this research raised three hipothesis: H.1: Business travelers are in fact potential consumers of recreational services. H.2: The better organized a business traveler‘s leisure time, the better is his work during the trip. H.3: All recreational activities are relatively attractive to business travelers. In the work used the questionnaire survey method. The research problem is business traveler’s recreational needs. The questionnaire survey made in 2010 January – March in “Trasalis - Trakai Resort & SPA Center”. The respondents was this center conference participants used the hotel's services. The study distributed 110 questionnaires, of which - 94 were completed and returned (the return of questionnaires - 85 percent). The data is processing with the typical quantative data processing method Excel'2000 MS program. The results are presented in charts, tables, figures and percentage terms. The last part of thesis, Conclusions and Recommendations, summarize the results of the performed research. The results show that business travelers often quite enjoy recreational services during business travel. So business travelers understand the importance of recreation and agree that it is necessary to organize the rest - the time for recreation. The results showed that a large number of travelers do not focus on recreation opportunities in organizing a business trip. The recreational use may influence the stressful working agenda. And the current market it is important to plan not only working time, but also rest. Business travelers recreational needs the greatest influence do time and financial resources – there is factors thet influencing consumer behavior. Consumers are influenced by many factors such as: impact on the group, social class, culture. Consumer’s behavior depends on the things connected with his personality, occupation, lifestyle, social and cultural events. So most popular answer about the recreation type was nature and hobby; sport as recreational activities was chosen at least