Structuring creativity with GSS: An experiment

An experiment was conducted involving groups that generated ideas using two different creative idea generation techniques, both manually and with a GSS. Treatments were evaluated using a new dependent measure called paradigm-relatednessof ideas. The research addressed two limitations of current GSS idea generation research: First, while there exist a wide variety of creativity techniques for generating ideas based on very different procedures (VanGundy, 1988), current GSS incorporate only one basic approach for idea generation. Second, GSS researchers typically evaluate the idea generation procedure using the quantityof ideas generated. Alternatives merit exploratio