Pengaruh Customer Intimacy, Promosi, dan Citra Merek Islam Terhadap Loyalitas Nasabah Bank Syariah Indonesia KCP Godean 3 dengan Kepuasan sebagai Variabel Intervening

This study aims to examine the effect of customer intimacy, promotion, and Islamic brand image on customer loyalty at Bank Syariah Indonesia KCP Godean 3 with satisfaction as an intervening variable. The research method is quantitative in the form of primary data obtained through distributing questionnaires to customers of Bank Syariah Indonesia KCP Godean 3. The samples taken are 100 respondents. The sampling technique used is purposive sampling. Then the results obtained are processed with SPSS version 22. The results show that customer intimacy has a significant positive effect on loyalty with a coefficient of 23.8% and a significance of 5%. Islamic brand image has a positive and significant effect on loyalty with a coefficient of 35.3% and a significance of 5%. Islamic brand image has a positive and significant effect on satisfaction with a coefficient of 91.0% and a significance of t table 1.661 with a significance level of 5%