Pengaruh Media Sosial Terhadap Gaya Hidup dan Pola Interaksi Sosial Masyarakat Gen Z

This study aims to analyze the influence of social media on the lifestyle and social interaction patterns of Gen Z people. This research uses quantitative methods and this research uses questionnaires to obtain data and uses SEM-PLS software as a tool to conduct validity tests. This research focuses on the Gen Z community. In this study stated 49 people as research objects. This study uses a survey data collection approach and simple random sampling technique. Likert scale was used to design the questions. Validation and Reliability were assessed as well as hypothesis and regression testing, with SEM-PLS based on the results of the study, this study used four variables to measure the Influence of Social Media on Lifestyle and Social Interaction Patterns of Gen Z Society which means it is accepted. The small number of respondents, which may not reflect the original status of citizens and the short duration of the study are the shortcomings of this study