14 research outputs found
Using product development information to spur the adoption of continuous improvement products
- Author
- A Dhebar
- A Dick
- A Kirmani
- AR Ives
- C Moorman
- CM Crawford
- CW Park
- D Purohit
- DF Cox
- DL Hoffman
- E Anderson
- F Angulo-Ruiz
- F Windmeijer
- F Zhu
- G HĂ€ubl
- GR Dowling
- GT Gundlach
- J Singh
- JA Chevalier
- JA Hausman
- JJ Mohr
- JW Alba
- K De Ruyter
- K Ulrich
- KR Tuli
- M Arellano
- N Dawar
- NK Malhotra
- NN Ho-Dac
- OP Heil
- P Chen
- PJ Danaher
- PV Ngobo
- R Castano
- RM Morgan
- RW Palmatier
- SJ Hoch
- SL Vargo
- SL Vargo
- SS MartĂn
- T Erdem
- T Krishnan
- TA Shimp
- Y Liu
- Y Mundlak
- Y You
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textAn exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards
- Author
- A Agnihotri
- A FagerstrĂžm
- A Parasuraman
- AM KranzbĂŒhler
- B Glaser
- B Langhe De
- BH Sheppard
- C Dellarocas
- C Dunn
- C Homburg
- C Homburg
- C Wu
- CE Porter
- D Godes
- D Kahneman
- DI Gilliland
- DS Kostyra
- E Bigné
- F Heider
- G Challagalla
- G Cui
- G Spina
- HH Kelley
- I Simonson
- IV Kozlenkova
- JA Chevalier
- James A. Narus
- JM Andzulis
- JM Feldman
- K Floyd
- L Aarikka-Stenroos
- LG Pee
- LL Festinger
- M Relling
- M Rodriguez
- M Sawhney
- M Smolenyak
- MD Steward
- MF Luce
- Michelle D. Steward
- Michelle L. Roehm
- N Amblee
- N Bendapudi
- N Huang
- NN Ho-Dac
- P Hadcroft
- P Roetzer
- R Agnihotri
- RA King
- RJ Brodie
- RW Naylor
- S OrdovĂĄs de Almeida
- S Tirunillai
- SA Thompson
- T Doolen
- T Hennig-Thurau
- T Tang
- TW Gruen
- U.S. Department of Labor Bureau of Labor Statistics
- V Clivillé
- V Kumar
- V Ramaswamy
- VK Singh
- W Hammedi
- W Moe
- WJ Johnston
- Y Liu
- Y Sun
- Y You
- Z Chen
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textBuilding and leveraging sports brands: evidence from 50Â years of German professional soccer
- Author
- A Decrop
- A Krasnikov
- AM Muñiz
- AR Saboo
- AT Stephen
- AW Jones
- B Cova
- B Yoo
- C Goulding
- CJ Simon
- CL Brown
- CS Katsikeas
- D Bowman
- D Bowman
- D Miller
- D Morris
- D Purohit
- DA Aaker
- DM Hanssens
- FA Carrillat
- FM Morhart
- H Datta
- Harald J. van Heerde
- Hauke A. Wetzel
- HJ Heerde Van
- HJ Schau
- HS Nair
- J Hogreve
- J Paul
- J Paul
- JA Hausman
- JE Triplett
- JF Hair Jr
- JH McAlexander
- JL Heskett
- JM Gladden
- JM Wooldridge
- K Hewett
- K Jiang
- KJ Preacher
- KL Ailawadi
- KL Keller
- KL Keller
- LL Berry
- M Fischer
- M Lewis
- M Trusov
- M-A Benz
- Maik Hammerschmidt
- MB Ataman
- MB Houston
- MB Schmidt
- MJ Lovett
- NI Bruce
- NJ Sirianni
- NN Ho-Dac
- P Ebbes
- P Rishe
- PH Farquhar
- R Algesheimer
- R Sethuraman
- RCK Burdekin
- RE Ployhart
- RE Ployhart
- RJ Slotegraaf
- RN Bolton
- RN Borkovsky
- RP Bagozzi
- S Charleston
- S Park
- S Ross
- S Srinivasan
- S Szymanski
- SA Thompson
- SA Thompson
- SM Dobson
- Stefan Hattula
- T Yi-Lin
- WA Kamakura
- WA Kamakura
- X Yang
- Y Yang
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textAggregate consumer ratings and booking intention: the role of brand image
- Author
- A Papathanassis
- A Serra-Cantallops
- AG Mauri
- Ana B. Casado-DĂaz
- AR Rao
- ASL Tsang
- B Aldebert
- B Bickart
- B Duffy
- B Sparks
- B Weijters
- BA Sparks
- BM Noone
- C Cox
- C Dellarocas
- C Grönroos
- C Park
- CHJ Wu
- CK Anderson
- D Buhalis
- D Grewal
- D Grewal
- D Kahneman
- D Leung
- DH Park
- DS Kostyra
- DS Sundaram
- E Bigné
- EM Pomerantz
- F Bensebaa
- G Akehurst
- G Viglia
- H Xie
- IE Vermeulen
- J Gould-Williams
- J Lee
- J Sun
- J Zhan
- JA Chevalier
- JW Alba
- K Hung
- KB Murray
- KL Keller
- KS Lee
- Leonor M. PĂ©rez-Naranjo
- LJ Harrison-Walker
- M SeriÄ
- ME Ruiz-Molina
- MJ Lovett
- N Yacouel
- ND Line
- NN Ho-Dac
- NS Terblanche
- P Chatterjee
- P Jones
- P OâConnor
- PA Dabholkar
- PM Herr
- PS Richardson
- Q Ye
- R Ahluwalia
- R East
- Ricardo Sellers-Rubio
- RL Hess
- S Hong
- S Jang
- SMC Loureiro
- SW Litvin
- T Roselius
- T Sun
- TA Shimp
- TW Andreassen
- TW Gruen
- TW Tang
- TZ Chang
- U Gretzel
- VA Zeithaml
- VA Zeithaml
- WB Dodds
- WD Hoyer
- WY Huang
- Y Chen
- YV Vaerenbergh
- Z Xiang
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textMay we buy your love? psychological effects of incentives on writing likelihood and valence of online product reviews
- Author
- A BabiÄ Rosario
- A Kirmani
- AB Eisingerich
- AE Schlosser
- AF Hayes
- B Gu
- BF Meeker
- C Dellarocas
- C Dellarocas
- C Fornell
- C Mathwick
- CJ Lambe
- CMK Cheung
- CMK Cheung
- D Belanche
- DJ Ringold
- DR Mandel
- DR Mandel
- DS Kostyra
- DT Campbell
- E Biyalogorsky
- F von Wangenheim
- G Ryu
- GC Homans
- H-C Cho
- I Garnefeld
- J Berger
- J Berger
- J Berger
- J Block
- J Eelen
- J Feng
- J Kees
- J Kim
- J Lampel
- J Lydon
- J Mills
- J Wirtz
- JA Chevalier
- JD Abbey
- JM Burger
- L Grewal
- L Jin
- M Luca
- M Mende
- M Thomson
- MA McGrath
- MJ Barone
- ML Fransen
- N Korfiatis
- N Purnawirawan
- N Sahoo
- NJ Roese
- NJ Roese
- NN Ho-Dac
- P Schmitt
- PF Wu
- PM Blau
- R Cropanzano
- R Poch
- R Thakur
- RA King
- RH Kolbe
- RL Oliver
- RP Abelson
- RP Bagozzi
- S Koslow
- S Lee
- S Lu
- S Ludwig
- S Moldovan
- S Park
- S Sridhar
- SM Mudambi
- SX He
- T Burns
- T Dohmen
- T Hennig-Thurau
- TL Keiningham
- TS Chang
- U Gneezy
- UR Karmakar
- V Dhar
- V Kumar
- W Duan
- W Khern-am-nuai
- WW Moe
- X Shi
- Y Liu
- Y Pan
- Y Yang
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textAntecedents and Outcomes of Brand Strength: A Study of Asian IT Organizations Towards Brand Sustainability
- Author
- A Abouzeedan
- A Arora
- A Gautam
- A Illiyan
- A Krystallis
- A Kumar
- A Rindell
- A Rosenbloom
- B Narayan
- BM Khan
- C Burmann
- C Crisan
- C Fornell
- C Manara
- C Page
- C Veloutsou
- D Chadee
- D Rajagopal
- DA Aaker
- DM Jain
- DW Vorhies
- E Jouny-Rivier
- EM Lennartz
- F Li
- F Pecot
- G Day
- G Hollinshead
- GA Churchill
- GV Vijayasri
- H Cha
- H Chahal
- H Mitsuyama
- H Zameer
- HD Yan
- HS Ryu
- I Alam
- J Hair
- J Kuhn
- JBE Steenkamp
- JC Nunnally
- JL Zaichkowsky
- JW Lee
- K Ray
- K Wang
- KL Keller
- L Kathpalia
- L Wood
- LT Wright
- M Dampérat
- M Fetscherin
- M Hall
- M Jaura
- M Punniyamoorty
- M Sagar
- M Urde
- M Yadav
- MDGMC Almeida
- MF Naim
- MJ Baker
- MK Tiwari
- MS Garver
- MS Glynn
- MĂ Alcaide
- N Singh
- NM Agrawal
- NN Ho-Dac
- O Cottan-Nir
- P Aydalot
- P Bhawsar
- P François
- P Kotler
- P Punyatoya
- P Rao
- P Upadhyay
- PDD Dominic
- R Batra
- R Heeks
- R Mahanti
- R Nanda
- R Saroha
- RC MacCallum
- RF DeVellis
- RF Maruca
- RK Srivastava
- RK Srivastava
- RL Oliver
- RN Sinclair
- S Gupta
- S Joshi
- S Khan
- S Krishna
- S Tavassoli
- T Khanna
- T Kollmann
- T Vukasovic
- T Wiele
- V Davvetas
- W Lassar
- Y Wang
- Z Deli-Gray
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textGood, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
- Author
- A BabiÄ Rosario
- A Borah
- A Edeling
- A Elberse
- A McWilliams
- A Pansari
- A Rapp
- A Sood
- AC MacKinlay
- AH Kirca
- AM Kaplan
- AO Hirschman
- B Claus
- B Libai
- B Libai
- BL Bayus
- C Fombrun
- C Fuchs
- C Homburg
- CA Matos de
- CB Bhattacharya
- CE Porter
- D Godes
- D Godes
- D Vakratsas
- DE Boyd
- E Anderson
- E Anderson
- E Fang
- E Jaakkola
- EC Malthouse
- EV Karniouchina
- EW Anderson
- G Ramani
- H Gatignon
- I Geyskens
- J Agrawal
- J Doorn van
- J Villanueva
- Jenny van Doorn
- JJ Heckman
- JM Patell
- K Cleeren
- K Gielens
- K Hewett
- KW Chan
- L De Vries
- LD Hollebeek
- LD Hollebeek
- LD Hollebeek
- LK Mathur
- M Alexander
- M Gill
- M Trusov
- N Raassens
- N Raassens
- NA Morgan
- NK Park
- NN Ho-Dac
- PC Verhoef
- PC Verhoef
- PC Verhoef
- Peter C. Verhoef
- PS Leeflang
- PSH Leeflang
- RJ Brodie
- RJ Brodie
- RK Srivastava
- RT Rust
- RT Rust
- RW Palmatier
- S Borle
- S Gopinath
- S Srinivasan
- S Srinivasan
- Sander F. M. Beckers
- SD Vivek
- SL Vargo
- ST Certo
- THA Bijmolt
- TW Gruen
- V Kumar
- V Kumar
- V Kumar
- V Kumar
- V Kumar
- V Kumar
- WD Hoyer
- X Luo
- X Luo
- Y Liu
- Y Polo
- Y You
- YC Ou
- YM Liu-Thompkins
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textCompetitive spillover elasticities of electronic word of mouth: an application to the soft drink industry
- Author
- A Babic Rosario
- A Borah
- A Culotta
- A Dick
- A Fosfuri
- A Joshi
- A Marchand
- A Tversky
- A Zellner
- AE Wilson
- AM Collins
- B Libai
- B Libai
- BL Fossen
- C Abril
- C Chang
- C Hansen
- C-C Chern
- CA de Matos
- Carmen Abril
- D Berkowitz
- D Sen
- D-M Wu
- DA Aaker
- DM Hanssens
- DM Hanssens
- DS Kempf
- E Katz
- E Keller
- E Keller
- EJ Nijssen
- ET Anderson
- G DâSouza
- G Guest
- GJ Tellis
- GJ Tellis
- H Kim
- H Onishi
- I Chae
- J Berger
- J Berger
- J Bughin
- J Durbin
- J Lei
- JA Chevalier
- JA Hausman
- JE Hogan
- JM Feldman
- Joaquin Sanchez
- JR Bettman
- JW Creswell
- K Cleeren
- K Hewett
- K Pauwels
- K Pauwels
- KL Ailawadi
- KL Keller
- L Ma
- L Qiu
- LJ Parsons
- M Arellano
- M Haenlein
- Marketing Science Institute
- MC Olsen
- Michael Haenlein
- MJ Lovett
- ML Roehm
- N Janakiraman
- N Koschate-Fischer
- N Yang
- NN Ho-Dac
- NS Sahni
- P Silayoi
- PM Herr
- R Ahluwalia
- R Batra
- R East
- R Filieri
- R Janakiraman
- R Lewis
- R Peres
- R Sethuraman
- RA King
- RA Lopez
- RC Blattberg
- RE Goldsmith
- RJ Kent
- RK Trump
- S Gong
- S Gopinath
- S Mudambi
- S Sen
- S Srinivasan
- S Sunder
- S Tirunillai
- S Tirunillai
- SP Raj
- T Hennig-Thurau
- TV Krishnan
- V Kumar
- W Duan
- W Oberhofer
- Y Bae
- Y Chen
- Y Liu
- Y Liu
- Y You
- Y Zhang
- Z Chen
- Z Chen
- Z Jiang
- Z Jiang
- Ă Finne
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textUnstructured data in marketing
- Author
- A Al-nasheri
- A Aribarg
- A Barasch
- A Borah
- A Chattopadhyay
- A Colicev
- A Culotta
- A Ghose
- A Marchand
- A Rafaeli
- A Wilson
- AL Pennington
- AS Brasel
- AS Mattila
- B Stringer
- Bitty Balducci
- BL Fossen
- C Homburg
- C Költringer
- C Lamberton
- C Moorman
- C Tang
- CE Shannon
- CF Köhler
- CM Derbaix
- D Godes
- D Godes
- D MacInnis
- D Marinova
- D Mochon
- D Yin
- DA Dondis
- DA Schweidel
- Detelina Marinova
- DM Blei
- DS Kostyra
- E Apkinar
- E Reuzel
- E Székely
- ED Chapple
- FV Ordenes
- FV Ordenes
- G Packard
- G Wyner
- G Xiong
- G Xiong
- GA Brickman
- GA Brickman
- GP Sonnier
- H Liu
- H Nam
- H Nam
- H Onishi
- H Xiong
- H Yokoyama
- HJ Heerde van
- HS Kim
- IA Guitart
- J Berger
- J Berger
- J Berger
- J BĂŒschken
- J Elpers
- J Karolefski
- J Liaukonyte
- J Treistman
- JA Hall
- JL Aaker
- JR Landwehr
- JR Landwehr
- JW Pennebaker
- K Appold
- K Backhaus
- K Duke
- K Fujiwara
- K Goodrich
- K Hewett
- K Muir
- K Smith
- KG Niederhoffer
- KN Lemon
- L Hsu
- L Klie
- L Lobschat
- L Ma
- L McAlister
- L Xiao
- LA Cavanaugh
- LO Hall
- M Burgoon
- M Ding
- M Huang
- M Joo
- M Nelson
- M Trusov
- M Wedel
- M Wedel
- MA Zachary
- MS Yadav
- MT Pham
- NM Fong
- NN Ho-Dac
- NY Bashir
- O Baumann
- O Netzer
- O Toubia
- O Toubia
- OJ Rutz
- OJ Rutz
- P Aggarwal
- P Ekman
- P Kotler
- PJ Danaher
- PJ Shoemaker
- PN Juslin
- R Arnheim
- R Batra
- R Decker
- R Pieters
- R Pieters
- R Pieters
- RA Peterson
- RG HautamÀki
- RG Nelson
- RW Naylor
- S Bellman
- S Kashmiri
- S Lu
- S Moon
- S Sridhar
- S Tirunillai
- S Tirunillai
- T BĂ€nziger
- T He
- T Hennig-Thurau
- T Hessman
- T Hilken
- T Loughran
- T Satomura
- T Tang
- T Teixeira
- T Teixeira
- TS Chung
- TS Teixeira
- TW Leigh
- TY Lee
- V Kumar
- W Kulesza
- W Schramm
- WC Wang
- X Liu
- X Liu
- X Luo
- X Zhang
- Y Liu
- Y Liu
- Y Zhang
- Z Chen
- Z Ma
- Z Xu
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textHow valence, volume and variance of online reviews influence brand attitudes
- Author
- A Chakravarty
- A Drolet
- A Khare
- A Kronrod
- A Mafael
- A Minnema
- A Mishra
- A Rosario
- AA Mitchell
- AB Eisingerich
- AE Schlosser
- AG Ryder
- AM Baker
- B Loken
- C Cascio
- C Dellarocas
- C Huffman
- C Park
- CJ Thompson
- CW Park
- CW Park
- CW Yoo
- D Aaker
- D Atkin
- D Bowman
- D Godes
- D Katz
- D Lam
- D Maheswaran
- D Mayzlin
- D Smith
- D Yin
- D-M Koo
- DA Aaker
- DM Boush
- DS Kostyra
- E Anderson
- ER Hirt
- F Heider
- F Wang
- F Zhu
- FR Jimenez
- G Christodoulides
- G Cui
- H Bless
- H Tajfel
- H Tajfel
- HH Chang
- HJ Schau
- I Ajzen
- I Ajzen
- I Simonson
- IB Hong
- IJ Dolich
- J Berger
- J Berger
- J Goldenberg
- J Kim
- J Kim
- J O'Shaughnessy
- JA Chevalier
- JA Folse
- JA Kiely
- JE Escalas
- JH Larkin
- JJ Skowronski
- JR Priester
- JT Cacioppo
- K DeBono
- K Edwards
- K Edwards
- K Floyd
- K Roberts
- KE Voss
- KL Keller
- KL Keller
- KL Keller
- KT Lee
- L Casalo
- L Festinger
- L Zhang
- LR Fabriger
- M Bruder
- M Fishbein
- M Fishbein
- M Fishbein
- M Kimura
- M Knoll
- M Li
- M Nguyen
- M Relling
- M Strahilevitz
- MA Hogg
- MB Brewer
- MG Millar
- MJ Salganik
- MJ Smoski
- ML Meuter
- MR Solomon
- MT Pham
- N Archak
- N Mandel
- N Purnawirawan
- N Purnawirawan
- N Schwarz
- NL Collins
- NN Ho-Dac
- OL Braun
- P Gupta
- P Rozin
- PK Chintagunta
- PM Brunet
- PM Herr
- Q Cao
- Q Ye
- R Adaval
- R Aggarwal
- R Ahluwalia
- R Buck
- R Davis
- R East
- R Jenkins
- R Kleine
- R Langan
- R Lutz
- R Neelamegham
- RA Wicklund
- RE Petty
- RE Petty
- RG Duffett
- RH Fazio
- RH Fazio
- RH Fazio
- RM Schindler
- RM Schindler
- RP Bagozzi
- RP Bagozzi
- RW Belk
- RW Belk
- S Bambauer-Sachse
- S Bhat
- S Chaiken
- S Czellar
- S Fournier
- S Gensler
- S He
- S Ludwig
- S Ransbotham
- S Sen
- S Senecal
- S Tirunillai
- SG Moore
- SG Moore
- SJ Breckler
- SM Mudambi
- SP Brown
- T Hennig-Thurau
- T Tang
- TC Liu
- TJ Domzal
- TK Schaller
- TL Huston
- TW Gruen
- UR Orth
- WW Moe
- X Liu
- Y Benkler
- Y Chen
- Y Liu
- Y See
- Y Sun
- Y Ying
- Y You
- YK Choi
- Z Chen
- Z-P Fan
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full text
