5 research outputs found
Do Promotions Increase Store Expenditures? A Descriptive Study of Household Shopping Behavior, Quantitative Marketing and Economics, vol. 2, pp59-92.
Do Promotions Increase Store Expenditures? A Descriptive Study of Household Shopping Behavior, Quantitative Marketing and Economics, vol. 2, pp59-92.
A Bayesian Multi-Level Factor Analytic Model of Consumer Price Sensitivities Across Categories
cross category analysis, related categories, price sensitivity, multivariate probit, Bayesian factor analysis, heterogeneity, MCMC procedures, Metropolis–Hastings algorithm,
Purchase timing models in marketing: a review
Purchase timing models, Advertising effects, Self-exciting phenomena, Shot-noise, Functional data analysis,