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11 research outputs found
An Empirical Study to Measure Customer Experience for Telecom Operators in Indian Telecom Industry
Author
Ayankunle AdegbiteTaiwo Siew-PhaikLoke
C. Meyer
+9Â more
C. Shaw
G. Balabanis
J. J. Cronin Jr.
J.C. Nunnally
J.J. Brakus
Joseph B. Pine
L. L. Berry
N. Kimpakorn
Peter C. Verhoef
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Internal brand management: introduction to the special issue and directions for future research
Author
A Chang
B Löhndorf
+43Â more
B Merrilees
C Baumgarth
C Burmann
C Burmann
C King
C King
C King
C King
C King
C King
Christoph Burmann
D Dean
DE Hughes
Debra Grace
FZ Saleem
H Shaari
K Punjaisri
K Punjaisri
K Punjaisri
K Punjaisri
K Terglav
L Moroko
L Xiong
MJ Matanda
MS Porricelli
MW Nyadzayo
MW Nyadzayo
N Ind
N Ind
N Kimpakorn
N Kimpakorn
NJ Sirianni
P Harris
R Gapp
R Piehler
R Piehler
R Preez Du
Rico Piehler
RW Mosley
S Henkel
S Tuominen
Shaun M Powell
TL Baker
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Identification with a Higher Education Institution Through Communication of the Brand
Author
A Parasuraman
AR Wheeler
+21Â more
B Lev
C Chapleo
DV Doren
E Anana
ER Scharf
G Erickson
LL Berry
MC Gilly
MW Celsi
N Bulotaite
N Kimpakorn
P Klaus
R Chun
R Goldman
R Pappu
R Stamp
RK Yin
RT Rust
S Wood
SG cott
US Bititci
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Strategy Changes, Flexibility and Brand Management
Author
A. Bandura
C. Becker
+50Â more
C. Burmann
C. Burmann
C. Burmann
C. Burmann
C. Burmann
C. Burmann
C. King
C. King
C. King
C. King
C. Mitchell
C. Vallaster
C. Vallaster
C. Wittke-Kothe
D. A. Aaker
F. Acito
F. Harris
F. M. Morhart
H. Meffert
J. L. Aaker
J. N. Kapferer
K. F. Mahnert
K. L. Keller
K. L. Keller
K. Punjaisri
K. Punjaisri
K. Punjaisri
K. Punjaisri
K. Thomson
L. Blinda
L. De Chernatony
M. A. Gardini
M. Bruhn
M. C. Gilly
M. C. Gilly
M. F. Wolfingbarger
M. Schallehn
M. W. Nyadzayo
N. Ind
N. Kimpakorn
N. Kimpakorn
R. Piehler
R. W. Mosley
S. Boch
S. Henkel
S. Henkel
T. Foscht
T. Tomczak
V. Trommsdorff
W. R. George
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
What drives customers to use access-based sharing options in the hospitality industry?
Author
Ariffin A. A. M.
Ashley C.
+37Â more
Bardhi F.
Belk R.
Belk R.
Botsman R.
Brunsson N.
Cusumano M. A.
Ding Y.
Dubois A.
Franke N.
Franke N.
Hellwig K.
Holbrook M. B.
Jones C.
Kandampully J.
Kimpakorn N.
Kinard B. R.
Lamberton C. P.
Matzler K.
Min H.
Morgan R. M.
Möhlmann M.
Nordin F.
Parasuraman A.
Paules G. F.
Resnick P.
Richardson L.
Ritzer G.
Sandoff M.
Schaefers T.
Schor J. B.
Shostack G. L.
Simonson I.
van Echtelt F. E. A.
Vargo S. L.
Walls A. R.
Yadav M. S.
Yin R.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Implementing Operations Management in Manufacturing Companies
Author
. D Kurunpuarachchi
A Agarwal
+50Â more
A Parasuranman
A Tiwari
B Bergman
B W Tuckman
B W Tuckman
C T Lin
D H Besterfied
D J Mccubbney
D Nave
D Na�slund
D Vandequez-Bustelo
E Bayraktar
E D Arnheiter
E L Paiva
E O Adeleye
Emmanuel Harrison Nuertey
Ernest Ansah
G Alukal
H L Lee
H Sun
K L Keller
K L Sim
K Magnusson
K Niebecker
L Kenneth
M Assarlind
M G Aboelmaged
M Kumar
M Trehan
N Kimpakorn
N-G Olive
O H Akan
P Baily
P Kaushik
P M Swafford
P M Swafford
R Basu
R D Snee
R E Spector
R Narasimhan
S Ahmed
S Karthi
S Lagrosen
S Sharma
S Siha
S-M Aghazadeh
Thomas Akrofi
Tqm The
W J Bellows
W Stewart
Publication venue
'Elsevier BV'
Publication date
01/01/2016
Field of study
No full text
Crossref
Consumer-Based Brand Equity: A Cross-Cultural Perspective
Author
Aaker D. A.
Al-Sulaiti K.
+42Â more
Biel A. L.
Blackston M.
Cateora P.
Chen C.-H.
Cobb-Walgren C. J.
De Mooij M.
Gummesson E.
Hall E.
Hofstede G.
Hofstede G.
Hollensen S.
Jung J.
Kamakura W.
Karsten K.
Keegan W.
Keller K.
Khasawneh K.
Kimpakorn N.
Kotler P.
Lassar W.
Levitt T.
Levy M.
Lovelock C.
Martin G. S.
Motameni R.
Myria Ioannou
Netemeyer R.
Olga Rusu
Pappu R.
Park C.
Reichheld F.
Rios R.
Simon C.
Tolba A.
Tong X.
Tuominen P.
Usunier J.
Washburn J. H.
Yoo B.
Yoo B.
Yoo B.
Yoo B.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Employees' commitment to brands in the service sector: Luxury hotel chains in Thailand
Author
A O’Cass
B Leavy
+47Â more
BS Young
C Gilsson
C King
C Mitchell
C Mitchell
CA O’Reilly
D Bolon
D De Gilder
DB Bromley
F Harris
F Lievens
G Martin
Gerard Tocquer
GR Dowling
HS Becker
J Finegan
JE Dutton
JE Dutton
JE Mathieu
JMT Balmer
JP Meyer
K Thomson
L De Chernatony
L De Chernatony
L De Chernatony
LL Berry
LL Berry
MD Hartline
MT Ewing
N Ind
Narumon Kimpakorn
P Doyle
P Hankinson
PK Ahmed
R Garlick
R Nyhan
R Underwood
RD Iverson
S Tzafrir
S Wood
T Ambler
TS Heffner
TW Aurand
VA Zeithaml
WA Kahn
WE Greene
WJ Zerbe
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Employees as a second audience: the effect of external communication on internal brand management outcomes
Author
A Bandura
A Bergstrom
+77Â more
A Chang
A Diamantopoulos
B Löhndorf
C Baumgarth
C Burmann
C Burmann
C Fornell
C King
C King
C King
C King
C Mitchell
C Vallaster
CB Jarvis
Christoph Burmann
CM Ringle
D Dean
D Katz
D Wentzel
DE Hughes
E Delgado-Ballester
EM Eatough
F Acito
F Harris
FM Morhart
FZ Saleem
JF Hair
JF Hair
JF Hair
JP Meyer
JP Meyer
JW Graham
K Punjaisri
K Punjaisri
K Terglav
K Thomson
KF Mahnert
KJ Preacher
L Chernatony De
L Chernatony De
L Dyne Van
L Xiong
LL Berry
M Wetzels
MC Gilly
MC Gilly
MF Wolfinbarger
MF Wolfinbarger
MFW Celsi
Michael Schade
MW Nyadzayo
MW Nyadzayo
MY Yi
N Ind
N Ind
N Kimpakorn
N Kock
N Kock
NJ Allen
PM Podsakoff
PM Podsakoff
PM Podsakoff
R Piehler
R Piehler
R Piehler
R Piehler
Rico Piehler
RL Kahn
RM Baron
S Henkel
SB MacKenzie
SJ Miles
SJ Miles
TL Baker
TW Aurand
WR George
X Zhao
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
The Mediating Role of Brand Knowledge on Employees’ Brand Citizenship Behaviour: Does Organizational Tenure Matter?
Author
Babin B.J.
Bauer T.N.
+56Â more
Bermúdez-González G.
Buil I.
Burmann C.
Burmann C.
Chan S.
Chang A.
Chen Z.
Clark A.
de Chernatony L.
Dean D.
Finkelstein S.
Følstad A.
Gardner T.M.
Hayes A.F.
Helm S.V.
Huang X.
Ieong C.Y.
Kim P.B.
Kimpakorn N.
King C.
King C.
King C.
LaBerge D.
Lee K.L.
Li C.
Little T.D.
Liu G.
Lu V.N.
Maden C.
Miles S.
Natarajan N.K.
Ng T.W.H.
Ng T.W.H.
Nyadzayo M.W.
Oshagbemi T.
Payne S.C.
Podsakoff P.M.
Pornpitakpan C.
Porricelli M.S.
Punjaisri K.
Punjaisri K.
Punjaisri K.
Richards I.
Rico P.
Salancik G.R.
Saleem F.Z.
Simões C.
Singer M.
Terglav K.
Trevor C.O.
Tsaur S.-H.
Vallaster C.
Voorhees C.M.
Wu W.-L.
Xie L.-S.
Zalesny M.D.
Publication venue
'Elsevier BV'
Publication date
Field of study
No full text
Crossref
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