Developing Marketing and Advertising Strategies Through Disruption Philosophy

Disruption is about finding the strategic idea, which breaks and overturns a convention in the marketplace, and then makes it possible to reach a new vision or to give new substance to an existing vision. A business strategy revolves around three basic constructs, namely, vision, core values and a business typology. When an organization must drastically change two of the three basic constructs in order to survive, it has been strategically disrupted. These basic constructs represent how the upper management of a business envision the future, how they are guided by their core values to benefit from that vision, and how they would organize the business to maintain these benefits. When the magnitude of change that causes strategic disruption is significant, it is literally a make or break experience for that business or organization. A proactive strategy can help a company to overcome significant disruption. Therefore, this paper explores how disruption philosophy affects strategic marketing and advertising decision-making process. Keywords: Marketing Strategy, Advertising, Business Strategy, Disruption Philosophy, Branding DOI: 10.7176/JMCR/54-05 Publication date:March 31st 201

Mining Exceptional Social Behaviour

Essentially, our lives are made of social interactions. These can be recorded through personal gadgets as well as sensors adequately attached to people for research purposes. In particular, such sensors may record real time location of people. This location data can then be used to infer interactions, which may be translated into behavioural patterns. In this paper, we focus on the automatic discovery of exceptional social behaviour from spatio-temporal data. For that, we propose a method for Exceptional Behaviour Discovery (EBD). The proposed method combines Subgroup Discovery and Network Science techniques for finding social behaviour that deviates from the norm. In particular, it transforms movement and demographic data into attributed social interaction networks, and returns descriptive subgroups. We applied the proposed method on two real datasets containing location data from children playing in the school playground. Our results indicate that this is a valid approach which is able to obtain meaningful knowledge from the data.This work has been partially supported by the German Research Foundation (DFG) project “MODUS” (under grant AT 88/4-1). Furthermore, the research leading to these results has received funding (JG) from ESRC grant ES/N006577/1. This work was financed by the project Kids First, project number 68639

Credit Card Practices of Vietnamese and Laotian Newcomers to Canada: A 10-year Longitudinal Perspective

This is the first study to follow a group of refugees (N = 647) for 10 years to identify how they acquired and used credit cards, a novel product to them. Acculturation to Canadian credit card use occurred; there was a dramatic increase in having cards (from 4% to 77%). The main reason initially for not having a card was knowledge barriers; later on, attitudinal, such as preferring to pay cash. Variables accounting for credit card use after 4 and 10 years were: being employed with higher income, having a checking account, being married, younger, and more fluent in English. Changing from not having to having a credit card was fostered by remaining (or becoming) married, employed, and good in English. Copyright Springer Science+Business Media, LLC 2007Consumer acculturation, Credit cards, Laotians, Vietnamese, Refugees,