66 research outputs found

    Regional differences in portion size consumption behaviour: Insights for the global food industry

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    Abstract: Given the influence of globalization on consumer food behaviour across the world, the purpose of this paper is to contribute to the theoretical discourse around food portion size as a global consumption-related symbol and its underlying socio-economic drivers for food industry strategy. Overall, 25,000 global food consumers were surveyed across 24 countries to elicit insight on portion size consumption behaviour as well as consumer perception on eating and drinking small portion size within selected socio-economic classes. The data was quantitatively analysed to answer the pertinent research objectives. In 20 out of the 24 global markets surveyed, large food portion size was statistically established as a prevalent consumption-related symbol. The paper found that there are regional differences in portion size food consumption behaviour, and further disparities exist across age, gender and income status in 24 countries covering all regions, including Australia, China, Mexico, South Africa, United Kingdom and United States of America. The outlined food industry implications reveal that adaptation and standardisation strategies are still relevant in global food and nutrition strategy as revealed by the variations in the preference for food portion sizes across various countries of the world

    Does corporate reputation matter? Role of social media in consumer intention to purchase innovative food product

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    The exponential growth of the corporate reputation in food industry has resulted in innovations in every link of its supply chain. There have been studies that have characterized innovation in various industries from the perspective of technology, but far fewer in the area of corporate reputation, consumer perception, and intention towards innovations in food products. This research analyses the innovations in the food industry from the perspective of the consumer and provides a conceptual framework of food innovation stages. The study also investigates the relationship between corporate reputation and intention towards food innovation along with the other components of TPB model with an extension of social media engagement. The results from India and US samples confirm that social media engagement have a significant role to play in creating intention to purchase innovative food products. The study compares the US and Indian samples and identifies differences in subjective norms and perceived behavioural control

    Initiation and development of the Pennine Basal Thrust (Swiss Alps): a structural and geochronological study of an exhumed megathrust

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    The Pennine Basal Thrust (PBT) is an exhumed megathrust developed during continental collision from late Eocene to Miocene. To trace its evolution, five samples, with indications for up to three microstructurally diachronous white-mica generations, were investigated by laser in-situ and step-heating Ar-40-Ar-39 dating. Three deformation-related crystallization ages can be distinguished: (1) D-1, characterized in the PBT hanging wall by an S-1 foliation defined by white mica + chloritoid, began at or before similar to 38.0 Ma; (2) D-2 formed a pervasive S-2 cleavage and synchronous white-mica rich veins dated at similar to 27 Ma; (3) D(3)produced an S-3 crenulation cleavage and chlorite + white-mica veins dated at similar to 23 Ma. Older ages of similar to 96 Ma (footwall) and similar to 115 Ma (hanging wall) are interpreted as minimum ages for the detrital component. Finally, discrete faulting produced fault gouge, with an illite K-Ar age of similar to 19 Ma. A simplified back-restored reconstruction provides a tectonic context for the dated structures. In this framework, D-1 occurred during middle to late Eocene tectonic accretion. After late Eocene initiation of continental collision, D-2 reflects Oligocene top-to-NW shearing, with both in- and out-of-sequence thrusting. D-3 then developed from 23 to 19 Ma during the progressive deactivation of the PBT

    Determining the timing of formation of the Rawil Depression in the Helvetic Alps by palaeomagnetic and structural methods

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    International audienceAnisotropy of magnetic susceptibility, palaeomagnetism and structural methods are used in order to test the relative timing of antiform updoming and formation of the Rawil Depression in the Helvetic Alps. Samples were collected from all nappes currently exposed in the study region. The magnetic fabric is consistent with extension oblique and parallel to the regional fold trend and with palaeostress reconstructions from fault planes and veins. Palaeomagnetic analyses show a stable characteristic remanence (ChRM), with samples recording both normal and reverse polarity. A successful fold test performed across the antiformal dome structure suggests that the palaeomagnetic signal was acquired prior to doming. By comparison with thermochronometric data, the ChRM was acquired between 25 and 10 Ma and is pre- to synfolding. A secondary post-doming palaeomagnetic component (A), whose magnetization is likely to have occurred between 10 and 3.5 Ma, appears to be too steep with regards to the inclination of the Earth's field, suggesting recent large-scale tilting has occurred in the region. These combined analyses indicate that widespread orogen-parallel extension occurred prior to the formation of the Rawil Depression, which is finally interpreted as the result of a stepover structure at the curvature between Central and Western Alps
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