All for Him: Articles About Sex in American Lad Magazines

Research on sources of information about sex indicates that independent reading is a primary source of information for many young people. For young men, such reading is likely to involve lad magazines, a relatively new but very popular genre of lifestyle magazines targeted at young men. In the present study, a systematic representative sample of articles about sex from American lad magazines was subjected to content analysis. Results suggest that, although many articles focus on what women want sexually, the overall message of these articles privileges a fairly narrow male sexuality oriented toward sexual variety. At the same time, the normative relational context of sex is depicted as serious dating relationships. These results are consistent with predominant gender stereotypes about sex.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/45640/1/11199_2005_Article_1291.pd

Does Television Exposure Affect Emerging Adults' Attitudes and Assumptions About Sexual Relationships? Correlational and Experimental Confirmation

Because concern is frequently raised that TV's abundant yet stereotypical portrayals of sexual relationships may mislead young viewers, this study examined the effects of both regular viewing habits and experimental exposure on students' conceptions about sexual relationships. A multiethnic sample of 259 undergraduates aged 18–22 was assigned to view a set of clips depicting either 1 of 3 sexual stereotypes or neutral, nonsexual content. Participants then completed measures assessing their attitudes about sexual roles and relationships, their assumptions about the sexual experiences of their peers, and their regular viewing habits. Both correlational and experimental connections emerged between TV viewing and students' sexual attitudes and assumptions. More frequent and more involved viewing were repeatedly associated with students' support of the sexual stereotypes surveyed. Similarly, women exposed to clips representing a particular sexual stereotype were more likely to endorse that notion than were women exposed to nonsexual content. Finally, both experimental exposure and aspects of regular viewing significantly predicted students' sexual attitudes and assumptions, even with demographics and previous sexual experiences controlled.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/45292/1/10964_2004_Article_364602.pd

Parental Mediation of Television: Test of a German-speaking scale and findings on the Impact of parental attitudes, sociodemographic and Family factors in German-speaking Switzerland

In the present study a German-speaking scale for measuring parental mediation of television is tested and various factors influencing television mediation are investigated. 252 German-speaking Swiss parents of children aged 3 to 14 answered questions about their mediation behavior and possible determinants. The results confirm international research findings. Active and restrictive mediation as well as coviewing are identified as important mediation styles in German-speaking Switzerland. Though in detail the mediation styles show different determinant patterns, altogether parental attitudes toward television, family interaction patterns, and children's age prove to be central determinants of television mediation styles. Sociodemographic and structural factors seem to become less important