Rebranding y relanzamiento de la marca de bisutería Lumière

Este proyecto profesional describe la experiencia del cambio de estrategia de la marca Lumière, la cual pasó de comercializar bisutería de fantasía a bisutería fina. Este incluye el diseño de un manual de identidad y la implementación de una campaña de relanzamiento que constó de publicaciones en redes (fotografías, videos y piezas gráficas) y estrategias de difusión (sorteo y marketing de influencia) para así llegar a su público objetivo. Se buscó posicionar a Lumière como una marca de alta calidad que brinda confianza y empoderamiento a sus consumidoras. Los resultados de la campaña demostraron que se alcanzaron los objetivos propuestos.This professional project describes the experience of the strategy change of the Lumière brand, which went from selling fantasy jewelry to fine jewelry. This includes the design of an identity manual and the implementation of a relaunch campaign that consisted of social media posts (photographs, videos and graphic pieces) and dissemination strategies (giveaway and influence marketing) to reach its target audience. The aim was to position Lumière as a high-quality brand that provides trust and empowerment to its consumers. The results of the campaign showed that the proposed objectives were achieved

Toro Times: Raising Our Voices!

During the Spring 2019 semester, Dr. Noah Asher Golden\u27s Teaching of Writing K-12 students partnered with the Journalism class at Yorba Academy for the Arts. Through collaboration over a four-month period, Chapman\u27s future teachers and Yorba\u27s junior high journalists engaged a deep writing process to write a series of features, editorials, and news articles related to a number of global issues. Thank you to Principal Preciado-Martin, former principal Tracy Knibb, Mrs. Andrea Lopez, Mrs. Kori Shelton, and the Lloyd E. and Elisabeth H. Klein Family Foundation for supporting this project.https://digitalcommons.chapman.edu/yorba-chapman/1004/thumbnail.jp