Traditional versus Online Marketing for B2B Organizations: Where the Line Blurs

The rise of the internet has opened the way for a whole array of marketing techniques tailoredspecifically for this new medium. Even so, online and traditional marketing tactics are not whollyopposed to each other, quite the contrary. Many of the primary outbound marketing tactics are stillviable by themselves. With some of them, there is already a lot of overlap with the realm of onlinetactics. And, in some other cases, they've completely morphed into the strategies of internetmarketing. Understanding the way in which traditional marketing can improve the efficiency ofonline tactics is key especially in the business-to-business (B2B) environment, where the buyingcycle is a long, arduous process, driven by multiple stakeholders with different agendas. The aimof this paper is to analyse how traditional marketing principles apply to net-enabled B2Borganizations and how traditional marketing philosophies translate into the online world. In otherwords, with the help of the B2B sector, we would like to pin point the exact converging pointsbetween traditional and internet marketing, how they can complement each other and thus bringnew insights for nowadays digital marketers

The Public Urban Transport and The Tourism Marketing

A distinct activity within the transport services supply, the urban public transport is both a consequence and a cause of urban development. Through its functions, the urban public transport service allows the movement to and from various places of interest within an area not only of local residents, but also of different non-residents. In addition to this, if that locality is also a tourist destination, the urban public transport service gives tourists the possibility to travel to the various points of tourist attractions. In this paper we aim to present a few aspects related to the importance of the urban public transport service in increasing the attractiveness of the urban localities regarded as tourist attractions