Impact of Liquidity Risk on Banks (A Case Study of Punjab, Pakistan)

The main reason or purpose of this research is to find out the impact of liquidity risk on banking sector. Bank and risk are two things that cannot be separated from each other. One of the critical risk is liquidity risk that caused by bank disabilities on meeting their maturity dates of depositors. Therefore it needs further observations to control their liquidity risk. In this study simple linear regression is used through SPSS to investigate the influence between dependent and independent variable such as Return on Equity, Return on Asset, Current Ratio, Capital Adequacy Ratio, belongs to liquidity risk on banking industry. The selection of samples uses purposive sampling method. The study is based on secondary data in a period of 20 years, i.e. 1991-2011. The statistical  analysis  of  secondary  data  has  been  divided  into  three,  which  are  descriptive, regression and hypothesis testing. The study finds negatively and significant influence of Capital Adequacy Ratio and Return on Equity to liquidity risk, while Return on Asset and Current Ratio have positively and significant effect. Return on Asset and Current Ratio influences to liquidity risk is positive and in same direction (upward) while Return on Equity and, Capital Adequacy Ratio influences to the liquidity risk is negatively and in opposite direction (downward).Return on Equity and Capital Adequacy Ratio Increases the Liquidity Risk will decreases, while Return on Asset and Current Ratio increases then Liquidity Risk will also increases. Keyword: Liquidity Risk. Return on asset (ROA). Return on equity (ROE). Current Ratio (CR), Capital Adequacy Ratio (CAR

Employee Turnover Intention in Call Center (Punjab) Pakistan

Purpose The purpose of this research was to find out the reasons of employee turnover in call centers of Punjab Pakistan so that the companies could retain their trained work force. Also find out the reasons which are affecting on employee’s turnover intention. The intention of this research is to find out those elements behind the employees turnover intention of job. Design/methodology the target population of this research is Multan and Lahore (Punjab). For getting the response 100 quantities of questionnaire were distributed and with use of application SPSS-18, revile the result on correlation analysis. Research findings the findings of this research identified that that there is negative relationship between the dependent and independent variables. The finding and the recommendation of this research will help the manager to develop a deeper insight of research factor for reducing the employee’s turnover intention Originality/value for determining the employees turnover intention in call center that is original study for newly and existing reader knowledge and there is no any portion of research are copy form anywhere. Implications all the company top level manager/HR manager and marketers of the industry who want to decline the turnover intention can use this research results. Keywords: employee’s turnover, job satisfaction, salary, working conditio

Impact of Product Packaging on Consumer Perception and Purchase Intention

The purpose of this study is to evaluate the influence of packaging over consumer buying behavior (consumer perception and purchase intention), and to observe how these factors effect consumer’s decision of purchasing a product. The objective of this research is to find out those elements behind the success of product packaging. The target population for this research is the different places of the Pakistan. For getting the response 120 quantities questions were distributed and by using of the SPSS software to revile research result interpreting on the correlation ad regression analysis were made. The research finds out the intended variables and claims that it is beneficial for all type of organizations. Keywords: Elements of Packaging, Consumer Purchase Behavior, Perception and Purchase Intention