Does the Brand Name Matter to Purchase Decision? The Case of Mobile Phone

The study aims at determining the influence of brand name on consumer buying decision. Data collected from 160 mobile phone users at Dodoma municipal by using questionnaires and interview.  The findings show that consumers’ are not loyal in single brand name and their judgment in a purchase decision on the mobile phone is influenced by three factors; the need, country of origin, and the durability. This means that when different brand names of mobiles are presented to the consumers; they answer mainly three questions: does it match with my need? Where is it made? and if it can stays for a reasonable time. It is recommended that the manufacturers of mobile phones to accentuate on the needs of the market (marketing orientation), durability, and country of origin products (intra- trade) in order to enhance marketing competitiveness. Keywords: Brand Name, Purchase Decision, Mobile Phon

Social Media: Computing Education Perspectives in Diverse Educational Contexts

The academic world has experienced rapid growth in the adoption of social media that can constructively complement traditional education and even replace it in distance/online learning. Social media is used in many institutions for educational purposes in numerous innovative ways, even to the extent of being utilized in traditional face-to-face classrooms. A wealth of academic research has been published related to social media in education. The purpose of this special issue is to highlight research studies of social media in computing education, with the aim to discuss research findings, share good practices and practical experiences, and address the challenges of using social media in computing education. The special issue focuses on how social media in computing education is being used to transform teaching and learning practices in various educational contexts and settings. Additionally, the special issue covers a wide range of aspects related to the use of social media in computing education, such as the adoption of social media in instructional activities, the applicability of different social media tools in computing education, pedagogical frameworks, theoretical approaches, managerial perspectives, and possible ethical issues. An overview of the special issue papers is presented, exemplifying the importance of social media from a computing education perspective in a diverse educational context