The Buzz Behind Alcohol Advertising: A study of how alcohol advertisements on social media impact behavior

Alcohol advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within television, magazines, and social media since the 1970s. Recently, several studies found that new themes in alcohol ads have been found to be popular, especially in social media advertisements (Campbell & Chung, 2022). The elaboration likelihood model (ELM) provides insight into why a person’s attitude could be more susceptible or why their behavior could be more easily influenced by certain types of alcohol marketing messages (Petty & Cacioppo, 1986). This thesis tested three different alcohol advertising message strategies (i.e., taste, humor, and influencer appeals) to see how each strategy affects consumer attitude and behavior, including the consumers’ inclination to drink or purchase alcohol and perceptions of drinking alcohol. Two of the most popular ad appeals- taste and joke/humor- along with “influencer marketing” were tested. Results showed that alcohol advertisements positively changed peoples’ perceptions and attitudes about drinking; without really changing their drinking intention. Influencer marketing and humor were not nearly as effective as the taste appeal at impacting behavior, indicating that the central route of appeals works best for alcohol advertisements from the ELM. Being a heavy social media user or a member of Greek Life increased the impact of these advertisements on behavior.Keywords: Alcohol, social media, advertisements, drinking, strategies

“The Diagnosis Is Just the Tip of the Iceberg”: Family Storytelling about Hereditary Cancer

Advances in science and genomic medicine are leading to more discoveries of genetic variations associated with diseases, making family health history and genetic testing important diagnostic tools for physicians. Family communication about the family’s health history can alert individuals to their risks and facilitate prevention; however, these conversations can be difficult due to the emotional nature of the family’s medical history. In families with a long history of hereditary cancer, individuals have often watched their close family members suffer or die, making the history of cancer for these families become highly integrated into the family’s identity. Further, when members engage in these difficult conversations about the family history of hereditary cancer, they are also confronting their own risks of developing cancer. Telling stories can help family members make sense of and cope with their difficult and meaningful health experiences. The primary goal of this study was to explore the content of family stories by examining how narrative framing may contribute to coping, perceptions of risk, and medical decision-making. The second goal of this study was to examine how the process of joint storytelling about hereditary cancer influences coping, perceptions of risk, and medical decision-making. This study recruited 42 family dyads with a prevalent family history of hereditary cancer to participate in a phone interview in which they jointly told their family story of hereditary cancer. In exploring the content of these family stories, prevalent frames arose including empowerment, contamination, laissez faire, and competing frames. Each frame gives insight into how families are coping, their perceptions of risk, and how they make medical decisions. Results examining the process of joint family storytelling found that families who were high in interactional sense-making behaviors such as engagement, turn-taking, perspective-taking, and coherence created family narratives that served as a reference point to help members exchange emotional support, share information about risk, and shape medical choices to better manage hereditary cancer risks. Findings from this study provide insight into how families with hereditary cancer make sense of their risks collectively and provides intervention points to help practitioners support patients as they communicate about hereditary cancer

Financial benefits of on-site athletic training services for a performing arts show

The purpose of this study is to examine the cost of providing on-site athletic training treatments for a performing arts show, versus the cost that would be incurred for off-site treatments. As a profession, athletic training is growing quickly and entering a wide expanse of new settings. The physical nature of work, profit driven mindset of organizations and non-traditional occupational settings all contribute to the need for cost benefit analysis research regarding on-site athletic training. Using a cost avoidance formula, this research will examine if there is a difference in the direct cost of treating employees through an on-site athletic training program compared to the cost of sending employees off-site for the treatment. Using data from injuries that occurred on-site at a professional performing arts show the on-site cost was compared to estimated cost of sending same injuries off-site for treatment. Results from the current study suggest having on-site athletic trainers\u27 treating work injuries on-site will be cheaper then sending those injuries off-site

Mountains and valleys in the ministry of Jesus

https://place.asburyseminary.edu/ecommonsatsdigitalresources/1483/thumbnail.jp

The Welsh revival.

https://place.asburyseminary.edu/ecommonsatsdigitalresources/1160/thumbnail.jp