10 research outputs found
The Impact of Consumer Styles of Thinking and Product Placement on the PPL Effect
- Author
- Publication venue
- 'Korean Academy of Commodity Science & Technology'
- Publication date
- Field of study
No full textThe Influence of Consumers’ Thinking Styles on Their Responses to Marketing Offers: The Moderating Role of Relationship Quality and the Types of Marketing Offers
- Author
- Aggarwal Pankaj
- Arnett Dennis B.
- Baker Thomas L.
- Bettman James R.
- Bitner Mary Jo
- Bitner Mary Jo
- Bowen John
- Buchtel Emma E.
- Chaudhuri Arjun
- Choi Incheol
- Choi Incheol
- Crosby Lawrence A.
- De Wulf Kristof
- Erber Ralph
- Folkes Valerie S.
- Frenzen Jonathan K.
- Gardner Wendi L.
- Grégoire Yany
- Gwinner Kevin
- Henning-Thurau
- Hirschman Elizabeth C.
- Hong Ying-yi
- Hsee Christopher K.
- Huber Joel
- Jonas Klaus
- Kardes Frank R.
- Keller Kevin L.
- Klemperer Paul
- Kotler Philip
- Kozhevnikov Maria
- Kühnen Ulrich
- Leenheer Jorna
- Macintosh Gerrard
- Maheswaran Durairaj
- Masuda Takahiko
- Monga Alokparna (Sonia) B.
- Monga Alokparna (Sonia) B.
- Nisbett Richard E.
- Nisbett Richard E.
- Novak Thomas P.
- Oyserman Daphna
- Palmatier Robert W.
- Payne John W.
- Peterson Robert A.
- Ruth Julie A.
- Ryu Gangseog
- Simonson Itamar
- Simonson Itamar
- Thompson Debora Viana
- Wernerfelt Birger
- Witkin Herman A
- Witkin Herman A.
- Publication venue
- 'Korea International Trade Research Institute'
- Publication date
- Field of study
No full textIntersectionality 101
- Author
- Berdahl Jennifer L.
- Brewer Rose M.
- Browne Irene
- Chaplin Lan Nguyen
- Collins Patricia H.
- Crenshaw Kimberlé
- Crenshaw Kimberlé
- Crockett David
- Dahl Stephan
- Denzin Norman K.
- Downs Alan
- Fischer Eileen
- Fisher Robert J.
- Hancock Ange-Marie
- Henry Paul C.
- Holt Douglas B.
- hooks bell
- Icard Larry
- Jordan-Zachery Julia S.
- Lorde Audre
- Martinez Elizabeth
- McCall Leslie
- Monga Alokparna Basu
- Nash Jennifer C.
- Ritzer George
- Shields Stephanie
- Staunaes Dorthe
- Thomas Kevin D.
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full textThe Effect of Income Inequality on Educational Expenses, Consumer Happiness and Meaningful Life Through Anxiety: Focusing on the Moderating Effect of Perceived Intergenerational Mobility
- Author
- Adler Nancy E.
- Amaldoss Wilfred
- Andreoni James
- Andreou Sofia N.
- Baumeister Roy F.
- Bjørnskov Christian
- Cooke Alan D. J.
- Deininger Klaus
- Diener Ed
- Diener Ed
- Diener Ed
- Dunn Elizabeth W.
- Feldman David B.
- Goodman Elizabeth
- Graham Carol
- Hagerty Michael R.
- Inman Jeffrey J.
- McGregor Ian
- Monga Alokparna B.
- Nicolao Leonardo
- Oishi Shigehiro
- Ordabayeva Nailya
- Schwartz Barry
- Shim Soyeon
- Shrout Patrick E.
- Simonson Itamar
- Solt Frederick
- Steger Michael F.
- Taylor Mark P.
- Veenhoven Ruut
- Weiss Yoram
- Zhong Hai
- Zhou Xinyue
- 나영미
- 박수애
- 박종서
- 서은국
- 송성숙
- 송유진
- 여유진
- 유경원
- 이성림
- 이성림
- 이양호
- 이은연
- 임현준
- 정선호
- 주문자
- 주우진
- 차문경
- 차문경
- 한성희
- 허은정
- 홍영오
- Publication venue
- 'Korean Consumption Culture Association'
- Publication date
- Field of study
No full textLaunching Academy of Asian Business Review
- Author
- Aaker Jennifer L.
- Aaker Jennifer L.
- Bettman James R.
- Briley Donnel A.
- Briley Donnel A.
- Briley Donnel A.
- Briley Donnel A.
- Chan Haksin, Lisa C. Wan
- Guo Tieyuan
- Ha Young-Won
- Han S.
- Heine S. J.
- Ho David Yau-fai
- Hsee Christopher K
- Hu H. C.
- Huber Joel, John W. Payne
- Ji L.
- Ji L.
- Kacen J. J.
- Kang Pyungwon
- Lalwani Ashok K
- Lee Angela Y.
- Lucas Robert E.
- Markus H. R.
- Markus H. R.
- Masuda T.
- Monga Alokparna B.
- Ng S.
- Shen H., F. Wan
- Weber Elke U.
- White K.
- Zhang Y.
- Publication venue
- 'Academy of Asian Business (AAB)'
- Publication date
- Field of study
No full textThe Psychology of Asian Consumers: What We Know and What We Don’t
- Author
- Aaker Jennifer L.
- Aaker Jennifer L.
- Bettman James R.
- Briley Donnel A.
- Briley Donnel A.
- Briley Donnel A.
- Briley Donnel A.
- Chan Haksin, Lisa C. Wan
- Guo Tieyuan
- Ha Young-Won
- Han S.
- Heine S. J.
- Ho David Yau-fai
- Hsee Christopher K.
- Hu H. C.
- Huber Joel
- Ji L.
- Ji L.
- Kacen J. J. and J. A. Lee
- Kang Pyungwon
- Lalwani Ashok K.
- Lee Angela Y.
- Lucas Robert E.
- Markus H. R.
- Markus H. R.
- Masuda T.
- Monga Alokparna B.
- Ng S.
- Shen H., F. Wan
- Weber Elke U.
- White K.
- Zhang Y.
- Publication venue
- 'Academy of Asian Business (AAB)'
- Publication date
- Field of study
No full textCultivating Optimism: How to Frame Your Future during a Health Challenge
- Author
- Alia J Crum
- Alia J Crum
- Alokparna Monga
- Amos Tversky
- Andrew F Hayes
- Angela Y Lee
- Angela Y Lee
- Barbara Hayes-Roth
- Charles S Carver
- Christopher P Niemiec
- Darren W Dahl
- David B Miele
- David Mick
- Donnel A Briley
- Donnel A. Briley
- Edmund R Thompson
- Francesco Massara
- Gabriele Oettingen
- Geoffrey M Reed
- Hazel R Markus
- Hazel R Markus
- Hazel R Markus
- Hazel R Markus
- Heather Kappes
- Helen Achat
- Incheol Choi
- James A Mourey
- Jennifer Aaker
- Ji Park
- John D Mayer
- John R Weisz
- Jonathan Haidt
- Joseph Cesario
- Kate Lorig
- Kerstin E E Schr�der
- Li-Jun Ji
- Lien B Pham
- Mardi Horowitz
- Marvin Goldberg
- Melanie Rudd
- Melissa G Bublitz
- Michael F Scheier
- Michael W Morris
- Mick David Glen
- Naomi Mandel
- Nidhi Agrawal
- Petia K Petrova
- Punam A Keller
- Richard M Ryan
- Richard M Ryan
- Rob W Holland
- Roxane L Silver
- Shelley E Taylor
- Shelley E Taylor
- Shelley E Taylor
- Stephen Kosslyn
- Steven D Cousins
- Steven J Sherman
- Takahiko Masuda
- Tamar Avnet
- Theodore M Singelis
- Ulrich Kuhnen
- Ute Bayer
- Wyer
- Wyer
- Wyer
- Yuwei Jiang
- Yuwei Jiang
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2017
- Field of study
No full textThe Contribution of the Experience Economy to Brand Extension Strategy
- Author
- A Coglan
- A Firat
- A Monga
- A N
- A Nagel
- Alexis Ufland
- Alexis Ufland
- Alokparna Basu Monga
- Amy B Barone
- Armani Hotels
- Aveda
- Aveda History
- B Cova
- Bad Hair
- Bad Hair
- Bastien Kapferer
- Bumble Bumble
- C Moore
- C Moore
- C Park
- C Park
- C Park
- C Shine
- C Tynan
- C Whan Park
- Caroline Fraser
- Christopher M Moore
- Christopher M Moore
- Clinic Shaw Wellness
- Conrad Peter
- Cova
- D Aaker
- D Aaker
- D Sacks
- D Smith
- Danielle Sacks
- Datamonitor
- Dominique Conseil
- Dominique Conseil
- E Cheong
- E Martinez
- E Mccarthy
- E Tauber
- E Tauber
- E Tauber
- E Tauber
- Erin Mccarthy
- F Acunzo
- F V�lckner
- Fanny Magnoni
- Francesco Morace
- Francesco Morace
- Franziska V�lckner
- Giorgio Armani
- Giorgio Armani
- Hirano
- I I Pine
- I I Pine
- I I Pine
- Ibid
- Ibid
- Ibid
- Ibid
- Ibid
- Ibid
- Ibid
- Ibid
- Ibid
- Ibid
- Ibid
- Ibid
- Ibid
- Ibid
- Interview Fraser
- Iversen Hem
- Iversen Hem
- J Aaker
- J Barret
- J Mckay
- J N Kapferer
- J-W Park
- Jennifer L Aaker
- Jon-Wong Park
- Jun Park
- K Hirano
- K Keller
- K Keller
- K Keller
- Karrie Osborn
- Karrie Osborn
- Keller Aaker
- Keller Aaker
- Kevin Roberts
- Koji Hirano
- L Goldstein
- L Hem
- L Hem
- L Hem
- L Hem
- L Light
- L Lucic
- Lenk Batra
- M Bassani
- M Karimzadeh
- M Zollicoffer
- Marie-Pierre Schickel
- Mccarthy
- Moore
- Moore
- N Jeffries
- Nancy Jeffries
- Paquita Paquin
- Peter Conrad
- R Batra
- R Grabenhofer
- R Neipris
- R Neipris
- Rachel L Grabenhofer
- Rebecca Ryder Neipris
- Roger Martin
- Roux Magnoni
- S Barbieri
- S Saviolo
- S Sexton
- Sacks
- Sara Ebner
- Sara Ebner
- Sattler V�lckner
- Saviolo
- Saviolo
- Saviolo
- Shannon Sexton
- Shop Products
- Silvia Barbieri
- Spafinder
- Strategic Keller
- Susan Seligson
- T Heath
- The Therme
- Tim Brown
- Tokyo Lashbar
- V Seckler
- Valerie Seckler
- Vianney Pivet
- W Kim
- X Francis
- Y Junsang
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2011
- Field of study
No full textEmergent Experience and the Connected Consumer in the Smart Home Assemblage and the Internet of Things
- Author
- &
- A Aron
- A C Bluedorn
- A Clark
- Aaron Tilley
- Abbie J Shipp
- Acquity Group
- Allen C Bluedorn
- Alokparna Monga
- Amber M Epp
- Amber M Epp
- Andrew D Christian
- Andries Dam
- Ars Technica
- Arthur Aron
- Arthur Aron
- Arthur Aron
- Auke J K Pols
- Ayasdi
- B Anderson
- B Briscoe
- B Sparrow
- Brent Rose
- Brett
- Bruno Latour
- C Goumopoulos
- Catherine Shu
- Cecez-Kecmanovic
- Charles S Carver
- Cheryan
- Chien
- D Saha
- Dan Ariely
- Dan Ariely
- Dan Ariely
- Dan Ariely
- Daniel Kahneman
- Daniel Michelis
- Daniel Vogel
- Danielle Citron
- Dave Evans
- Diane M Martin
- Donna L Hoffman
- Donna L Hoffman
- Donna L Hoffman
- Donna L Hoffman
- Donna L. Hoffman
- E Soulier
- Eddie Soulier
- Eddie Soulier
- Edward T Hall
- Edwin Hutchins
- Effie Law
- Eugene W Holland
- Francesco Pucillo
- Gerald Santucci
- Gilles Deleuze
- Gilles Deleuze
- Gilles Deleuze
- Graham Harman
- Gunnar Carlsson
- Gunnar Carlsson
- Gurjeet Singh
- Hazel R Markus
- I Choi
- Inc Gartner
- J Brakus
- Jaap Ham
- Jakob Nielsen
- James Hollan
- James J Gibson
- James Manyika
- Jay Bellisimo
- Jay Stanley
- Jesse Schell
- Jodi Forlizzi
- Jodi Forlizzi
- Jon
- Kara Swisher
- Kathleen Deutsch
- Keisha M Cutright
- Kevin Ashton
- Klaus B Baerentsen
- Larry Downes
- Larry Downes
- Laura Didio
- Lauren I Labrecque
- Leisa Reichelt
- Louis Ck
- Lynne C Manzo
- M Reimann
- Manuel Delanda
- Manuel Delanda
- Manuel Delanda
- Manuel Delanda
- Marc Hassenzahl
- Marc Hassenzahl
- Marc Hassenzahl
- Marc Hassenzahl
- Marie-Agn�s Parmentier
- Mark Anderson
- Mark Weiser
- Mark Weiser
- Markus Giesler
- Martin M�ller
- Martin Reimann
- Martin Ryder
- Mary Meeker
- Melanie Swan
- Miaosen Wang
- Michael
- Michael Kinsley
- Michel Callon
- Mihaly Csikszentmihalyi
- Mihaly Csikszentmihalyi
- Mihaly Csikszentmihalyi
- Mike Soucie
- Morgan Stanley
- N A Streitz
- Nicholas Epley
- Nicholas Epley
- Nick Bostrom
- Nielsen
- P Y Lum
- Paul Connell
- Peter C Verhoef
- Peter Holley
- R J Lewicki
- Rachel King
- Ray Kurzweil
- Ray Kurzweil
- Rene Ritchie
- Richard E Nisbett
- Robin Canniford
- Roto
- Russell W Belk
- Russell W Belk
- Russell W Belk
- Sandra Robinson
- Saul Greenberg
- Secmeme
- Sherry
- Shmuel Shamai
- Simone Rebaudengo
- Stacey Higginbotham
- Stefan Poslad
- Stephen Hilgartner
- Susan Fournier
- T K Das
- Tandy Thomas
- Thomas P Novak
- Thomas P Novak
- Thomas P Novak
- Till Ballendat
- Yvonne Rogers
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2015
- Field of study
No full textBrand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type
- Author
- Aguirre-Rodriguez Alexandra
- Ahmed Sadrudin A.
- Anton P. Fenik
- Balabanis George
- Balabanis George and Adamantios Diamantopolous
- Balabanis George and Adamantios Diamantopolous
- Balabanis George and Adamantios Diamantopolous
- Baldauf Artur
- Bhardwaj Vertica
- Diamantopoulos Adamantios
- Draganska Michaela
- Eisengerich Andreas B.
- Felicia N. Morgan
- Fiske Susan T.
- Gürhan-Canli Zeynep
- Halkias Georgios
- Hamzaoui-Essoussi Leila
- Helena F. Allman
- Insch Gary S.
- Katsikeas Constantine S.
- Keller Kevin Lane
- Kelly Hewett
- Kim Chung K.
- Kipnis E.
- Koschate-Fisher Nicole
- Kotabe Masaaki
- Kumar Nirmalya
- Labroo Aparna A.
- Lee Dongdae
- Lei Jing
- Leonidou Leonidas C.
- Leonidou Leonidas C.
- Liefeld John P.
- Low George S.
- Magnusson Peter
- Mandler George
- Martinez Eva
- Meyers-Levy Joan
- Milberg S.J.
- Monga Alokparna Basu
- Noseworthy Theodore J.
- Ozretic-Dosen Durdana
- Papadopoulos Nicolas
- Papadopoulos Nicolas
- Pappu Ravi
- Pappu Ravi
- Peracchio Laura A.
- Percy Larry
- Perdue Barbara C.
- Pharr Julie M.
- Pina Jose M.
- Punyatoya Plavini
- Quester Pascale G.
- Riefler Petra
- Riley Dall'Olmo
- Roedder John Deborah
- Roth Martin S.
- Samiee Saeed
- Samiee Saeed
- Shimp Terrence A.
- Steenkamp Jan-Benedict E.M.
- Steenkamp Jan-Benedict E.M.
- Sujan Mita
- Sung Yongjun
- Talay M. Berk
- Thakor Mrugank V.
- Torres Anna
- Usunier Jean-Claude
- Van Pham K.-Q.
- Verlegh Peeter W.J.
- Verlegh Peeter W.J.
- Weber Renee
- Xingyuan Wang
- Zeugner-Roth Katharina
- Zhou Lianxi
- Öszomer Aysegül
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full text
